Careerscape is recruiting a Paid Media Associate focused on customer acquisition for beauty and personal care e-commerce. This hybrid New York City role combines hands-on campaign execution with performance analysis across Google Ads and Meta Ads Manager.
You will build and monitor paid search, shopping, and paid social campaigns; turn creative and audience test results into practical optimizations; and report how advertising spend translates into purchases and new customers. The role suits a marketer who can explain a change in cost per acquisition, catch a tracking issue before a launch, and keep campaign delivery aligned with a promotional calendar. Regular attendance in New York City is required as part of the hybrid arrangement.
Responsibilities
- Build and quality-check campaigns in Google Ads and Meta Ads Manager, including audiences, placements, creative assets, budgets, URLs, and naming conventions.
- Monitor daily spend and weekly pacing; flag delivery issues and recommend budget shifts using cost per acquisition, conversion rate, return on ad spend, and new-customer results.
- Maintain paid search keyword lists and negative keywords, and review shopping campaign performance and product-feed errors with the e-commerce team.
- Plan structured tests of ad creative, audiences, offers, and landing pages; document each hypothesis, result, and recommended next action.
- Work with creative partners on briefs for product launches and seasonal promotions, using prior performance to identify the messages and formats to test.
- Check campaign tracking, UTM parameters, and purchase events in GA4 with analytics or development partners, and investigate discrepancies between platform and website reporting.
- Prepare a weekly performance summary that separates results, likely causes, and next steps, and reconcile media spend with campaign records.
Requirements
- At least 2 years of hands-on paid media experience, with direct campaign execution in Google Ads and Meta Ads Manager.
- Experience supporting an e-commerce business or consumer retail account and measuring purchase-based campaign performance.
- Working knowledge of GA4, UTM tagging, conversion events, and the limits of platform attribution.
- Ability to analyze campaign data in Excel or Google Sheets using lookups, pivot tables, and clear calculations.
- Experience coordinating creative assets, promotional deadlines, and campaign quality checks across multiple stakeholders.
- Clear written communication and the ability to explain campaign performance without relying on platform screenshots alone.
- Ability to work a hybrid arrangement with regular attendance in New York City.
Benefits
- Hybrid work arrangement combining New York City collaboration with remote work.
- Hands-on ownership of campaign tests across paid search, shopping, and paid social.
- Opportunity to deepen e-commerce analytics, creative testing, and media optimization skills.