Paid Media Manager

About Sunday

Sunday is on a mission to empower everyone to care for their little plot of land. The simple act of getting outside, getting your hands dirty, and caring for your home is more than it seems. It's a reconnection to something written in our DNA, and it's at the core of us working together toward a better planet.

We're bringing safer, science-backed products and personalized, data-driven guidance to the American yard. Our in-house R&D team builds the products. The largest soil database ever created, along with Sunny, our AI yard companion, tailors a plan to every home.

In 2024 we helped our one millionth customer. Today Sunday offers 75+ products across lawn, garden, pest control, and pet, sold online and in about 7,000 stores nationwide, including Home Depot, Walmart, Target, and Costco. On any spring weekend, roughly 750 people are out in their yard using Sunday at any given moment. Sunday is becoming a household name, and we're making a dent.

Position Overview

As the Paid Media Manager, you will own the strategy and day-to-day management of our paid campaigns across social platforms like Facebook/Instagram, TikTok, and YouTube, along with paid search and emerging channels.

You'll drive paid media performance against CAC targets, guide paid creative strategy with our agency partners, and work cross-functionally to scale what's working. By leading a robust "test and learn" framework, you'll optimize campaigns, surface valuable insights, and ensure creative assets meet brand standards and deliver high-impact results.

Key Responsibilities

Account Management

• Lead the setup, launch, and day-to-day management of paid campaigns across platforms such as Meta, YouTube, TikTok, Google Ads, and other emerging channels.
• Distribute and adjust media budgets based on performance trends, balancing immediate CAC goals with broader long-term growth objectives.
• Review account performance regularly to identify wasted spend, audience fatigue, and opportunities to improve CAC.
• Build and implement a "test and learn" framework to continuously improve campaign performance, refine targeting, and drive results.
• Provide forward-thinking leadership on paid social trends, emerging strategies, and performance metrics that can influence broader business objectives and inform other marketing efforts.
• Use AI tools as a consistent, habitual part of your workflow: reviewing creative, developing copy variants, accelerating keyword research and bidding, and building reusable systems that raise the bar for the whole team.
• Share insights, best practices, and learnings with internal teams to ensure alignment and maximize campaign effectiveness across marketing channels.

Creative Strategy & Development

• Partner with external agencies on paid creative, using performance, customer, and cultural insights to shape concepts and briefs for paid campaigns.
• Give feedback from concept through final delivery, making sure assets are built to perform, meet brand standards, and fit each platform (e.g., Meta, TikTok, YouTube).
• Work closely with the Influencer Manager to scale partnership ads, sharing what's performing to guide new influencer-led creative.

Reporting & Analytics

• Use reporting tools like Motion, Haus, Heap, and ad platforms to track and analyze performance across campaigns, creatives, and channels.
• Track campaign results through key performance indicators, maintain reliable attribution, and prepare reporting that supports clear decision-making.
• Design and implement incrementality tests to measure the true impact of paid social and YouTube campaigns, ensuring optimizations drive genuine, incremental growth.

Qualifications

• 3+ years of experience in digital advertising, with a primary focus on paid social platforms (Facebook/Instagram, TikTok, etc.).
• Hands-on experience running and optimizing YouTube campaigns across the full funnel, from awareness through conversion.
• Strong analytical and quantitative skills, with the ability to interpret data and derive actionable insights.
• Strong technical ability in major ad platforms, especially Meta Ads Manager and Google Ads.
• Ability to make budget and optimization decisions based on data, testing results, and business impact.
• Strong creative acumen, with experience leading and optimizing creative development processes that drive performance, including video-first creative.
• Expertise in building and implementing a "test and learn" framework to optimize campaigns for performance and growth.
• Familiarity with marketing mix modeling (MMM) and how to use it to allocate spend across channels to maximize incrementality.

Preferred Qualifications

• Experience managing Google Search campaigns (keyword strategy, bidding, and Performance Max) alongside paid social.
• Understanding of how YouTube, Search, and social channels interact across the funnel, and how to plan budget across them.
• Experience with incrementality and geo-lift testing platforms such as Haus.
• Familiarity with creative analytics tools such as Motion.

Why You'll Love This Role

• Lead high-impact paid social campaigns for a rapidly growing, digital-first brand.
• Play a critical role in shaping creative strategy while working closely with a talented, cross-functional team.
• Drive continuous learning and improvement through data-driven decisions and a "test and learn" approach.
• Own and manage relationships with key agencies and vendors, ensuring seamless execution and performance.

Core Competencies

• Communication & Collaboration
• Expertise
• Problem Solving and Evaluating Alternatives
• Feedback & Resilience
• Scope & Autonomy
• Prioritization

As a company rooted in nature, we deeply understand the benefits of diversity. We work to build a culture that attracts a diverse mix of talented people to help us bring lawn care out of the dark ages. We are committed to building a diverse, vibrant team that brings determination and passion to our work everyday.

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