Agency:
Omnicom Media
Job Function:
Media
Job Subfunction:
Performance Media
Job Description:
Ptarmigan Media, part of Omnicom Media Group, is a leading global services media agency with deep expertise in the Financial Services sector and the B2B2C marketplace. Our people are at the center of everything we do-driving our strategic thinking, technology capabilities, and innovative, data-driven solutions for more than 80 global financial services clients.
As our New York office continues to grow, we are seeking a highly strategic and results-oriented Paid Search Manager to lead paid search initiatives for several B2B-focused financial services clients. This role blends hands-on platform expertise with strategic oversight, client partnership, and cross-functional collaboration.
RESPONSIBILITIES
- Lead the planning, execution, and ongoing optimization of paid search campaigns across Google Ads, Microsoft Ads (Bing), and additional search platforms as applicable
- Own day-to-day management of paid search programs, ensuring campaigns are optimized toward client business objectives and KPIs
- Oversee campaign pacing, forecasting, and budget management to ensure efficient spend and strong performance against goals
- Serve as a key paid search point of contact for assigned clients, developing a strong understanding of their lines of business, marketing objectives, and digital ecosystem
- Analyze campaign performance and translate data into actionable insights, optimizations, and strategic recommendations
- Develop and deliver recurring performance reporting (weekly, monthly, quarterly), highlighting insights, learnings, and next steps
- Work directly within platforms to activate, troubleshoot, optimize, and test campaigns, identifying opportunities for innovation and efficiency
- Collaborate closely with internal teams-including Strategy, Analytics, and Planning, to deliver fully integrated search and digital media solutions
- Partner with publishers and technology vendors to stay current on new features, betas, and best practices
- Contribute to thought leadership through the development of POVs, standard methodologies, and process documentation
- Participate in client and internal education sessions on paid search best practices, platform updates, and industry trends
- Demonstrate consistent attention to detail and adherence to paid search best practices throughout the full campaign lifecycle
REQUIREMENTS
- Bachelor's degree required; concentration in advertising, marketing, economics, finance, computer science, mathematics, engineering, or related field preferred
- 4+ years of digital media experience, with a strong focus on paid search in an agency or in-house environment
- Advanced working knowledge of Google Ads and Microsoft Ads; Google Ads (AdWords) certification required
- Experience with SA360 and additional bid management platforms preferred
- Strong understanding of campaign performance metrics, KPIs, and optimization levers across paid search
- Experience with analytics and measurement tools such as Google Analytics, Adobe Analytics, Claravine, and/or MOAT strongly preferred
- Experience buying Discovery and YouTube inventory is a plus
- Solid understanding of the broader digital media landscape and how paid search integrates with other channels
- Strong analytical and problem-solving skills, with the ability to clearly communicate insights and recommendations
- Excellent written, verbal, and presentation skills
- Highly organized with strong project management skills; able to manage multiple priorities in a fast-paced environment
- Advanced proficiency in Microsoft Excel, PowerPoint, and other MS Office tools
- Collaborative team player with a growth mindset and desire to continuously learn
- Financial Services experience preferred, but not required
$90,000-$115,000
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
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