Performance Creative Strategist / Graphic, Video & AI Designer

Performance Creative Strategist / Graphic, Video & AI Designer

Full-Time | Fully Remote | Hiring ASAP

About the Job

Position: Performance Creative Strategist / Graphic, Video & AI Designer

Employment: Full-time

Location: Fully remote - REQUIRED TO BE ELIGIBLE TO WORK IN THE US or CANADA

Schedule: Primarily U.S. business hours, with flexibility as needed

Reports to: VP Creative / CMO

Base Salary Range: $100,000–$140,000 + performance bonuses

Portfolio: Required. Applications without one will not be reviewed.

Note: The base salary range above is a good-faith estimate of the minimum and maximum target for this position. Actual compensation may vary based on the candidate's location, job-related skills, experience, and education.

We're hiring a Performance Creative Strategist / Graphic, Video & AI Designer who can produce a high volume of winning ad creative, fast. This is a performance marketing role, not a traditional design or social media job.

You'll own the creative engine behind our paid acquisition across multiple products. That means coming up with the angles and building the ads yourself: statics, video, UGC-style edits, and variations. 

You'll use AI and modern creative tools to ship a lot of work each week without losing the strategy behind it.

This Is NOT

A social media content role

A traditional brand design role

A strategy-only role where someone else does all the building

A junior media buying role

This is a senior level position. We are looking for experience and performance.

About Direct Meds

At Direct Meds, we prioritize care, trust, and solutions that focus on the individual.

Headquartered in Salt Lake City, Utah, we are a fast-growing national tele-health team passionate about transforming the way people access the care they need.

If you're driven by purpose and excited by growth, Direct Meds is the place to be.

The Core of This Role: Volume + Quality

Paid social rewards teams that test more. We need someone who can put out a lot of creative that is still good and strategically sound. 

In a typical week you will:

Develop 10–20+ new concepts and angles across 4–8+ products

Produce 80+ finished, launch-ready ad assets across statics, video, and variations (We have an video editor and a designer who will assist you in your work)

Turn one winning concept into many iterations: new hooks, headlines, formats, sizes, personas, and offers

Go from idea to launch-ready creative in hours, not days

Keep quality, brand standards, and compliance consistent at that pace

What We're Looking For

A portfolio of performance creative work (required, see How to Apply)

Proven ability to produce high volumes of ad creative on tight timelines

Hands-on skill with AI image, video, and copy tools, plus the judgment to know when the output is actually good

Experience in DTC health, wellness, telehealth, supplements, beauty, nutra, or a similar direct-response category

Experience with concepts that have spent $100K+/month

A track record of ads that drove actual paid acquisition, not just attractive content

A strong understanding of Meta buying and how creative volume and diversity affect scaling

Strong copywriting instincts and excellent visual design skills

Experience turning customer research, reviews, competitor ads, and offer insights into winning concepts

The ability to run a creative pod without constant founder hand-holding

Self-motivation: you find opportunities and act on them without waiting for direction

You are a master of Meta, Tiktok, Youtube, Reddit, Native AD creation and strategy.

You Should Understand

Meta creative strategy and awareness levels

Hooks, leads, mechanisms, and belief shifts

UGC, statics, VSLs, advertorials, PDPs, and presells

How to break down winning ads and find the pattern underneath

How to read performance data, spot winners, and iterate quickly

How to brief editors and designers when a project needs more hands

What You'll Be Responsible For

Building and shipping a high weekly volume of static and video ads across multiple products

Using AI and other creative tools to multiply output without losing strategic thinking

Rapidly iterating winners into new hooks, formats, sizes, angles, and page concepts

Researching competitor ads, reviews, Reddit, TikTok, YouTube, and customer psychology

Working directly with media buyers to analyze performance and set testing priorities

Killing weak ideas quickly when the data says to

Creating concepts for advertorials, listicles, PDPs, and ad VSLs, and matching angles to the right

landing page and offer

Briefing video editors and other creative resources

Writing larger production briefs, including scripts, budgets, production details, and creative direction

Keeping an organized creative library and naming system so the team can track what was tested and why

What We're Not Looking For

Do not apply if:

You don't have a portfolio of performance creative

You can plan strategy but can't produce creative yourself

You need days to deliver a single ad

You only manage campaigns but don't understand creative strategy

You need the CMO to tell you every angle

You've never worked within a real paid-social feedback loop Your experience is primarily organic/social content

You're primarily a brand designer without direct-response experience

You're an agency trying to sell services

You need hand holding: At Direct Meds - You get creative freedom. You produce results.

Preferred Skills & Tools

AI image, video, and copy generation tools

Adobe Creative Suite (Photoshop, Premiere, After Effects) and/or CapCut

Meta Ads Manager and Meta Ad Library

TikTok Creative Center

Google / YouTube and Reddit

Triple Whale

We have a proprietary AI creative tool that you'll use every day. You should be good at giving AI tools clear direction and the right inputs, and at applying the creative judgment needed to turn their output into ads that are ready to launch.

Core Skills

High-volume creative production

AI-assisted design and video

Performance creative strategy

Graphic design and video creative

Copywriting

Direct-response marketing

Creative research

Performance Statistics

Data-driven iteration

Organization and self-management

Equipment Requirements

Candidates must have the following prior to their start date:

• A reliable personal laptop or desktop computer.
• High-speed internet connection.

Compensation

Base Salary: $100,000–$140,000 per year, depending on experience

Performance Bonuses: Breakout bonuses at various performance milestones

We pay exceptionally well for creative that drives exceptional results.

Medical and Dental Insurance

Flex Time off after 90 days

How to Apply

A portfolio is required. Applications without a portfolio link will not be considered.

Your portfolio should include:

Paid social ads you created, including both statics and video

Performance context where you can share it: spend, CPA, ROAS, or how long the ad ran

At least one example of a winning concept and the iterations you built from it

Examples of AI-assisted work, with a short note on your process and toolsApply Here

We're looking for someone who can think, create, test, learn, and scale at speed. If you can turn customer psychology and performance data into a steady stream of creative that drives purchases, we want to hear from you.