We’re hiring a Performance Marketing Specialist to take ownership of paid acquisition in-house at a direct-to-consumer (DTC) ecommerce company in the health and wellness space, operating a large, multi-brand product catalog and scaling through digital acquisition.
This is a highly hands-on, in-platform role for someone who has directly managed paid media — not just strategy — with deep execution experience inside the platforms.
The primary focus is Paid Search (Google Ads), with Paid Social (Meta) planned as a key growth channel.
This role requires someone who understands true DTC ecommerce performance — driving revenue from ad product/category page cart checkout — across a high-SKU environment.
Responsibilities
Own and manage Google Ads at scale across Search, Shopping, and Performance Max
Execute and optimize Meta Ads for prospecting and retargeting
Drive end-to-end ecommerce performance across the funnel (ad site conversion)
Own key metrics: ROAS, CAC, budget allocation, pacing, and performance optimization
Manage and optimize product feeds within Google Merchant Center
Analyze performance using GA4 and ecommerce platform data
Continuously improve campaigns across a large, multi-brand, high-SKU catalog
Qualifications
Proven hands-on, in-platform experience managing $100k+/month in Google Ads