Performance Marketing Specialist

Role Purpose

As part of OneD's Performance Marketing team, you will assist in executing paid digital acquisition campaigns across Google, Meta/Facebook, and TikTok to acquire new subscribers. Under the direction of the team lead, you will handle day-to-day campaign setup, daily performance tracking, basic optimization, and creative asset coordination.

Key Responsibilities

• Campaign Execution & Setup: Assist in setting up, monitoring, and executing daily performance media campaigns across Google Ads, Meta Ads Manager, TikTok Ads Manager, and YouTube following pre-approved strategies and guidelines.
• Daily Monitoring & Pacing: Track daily campaign pacing, budgets, and key performance metrics (Cost per Conversion, Customer Acquisition Cost, and conversion rates) to ensure smooth campaign operations.
• Ads Optimization: Implement daily bid adjustments, budget reallocations, and basic targeted tweaks under the guidance of senior team members to improve campaign efficiency.
• Creative Coordination: Coordinate with Creative, Design, and Content teams to deliver required ad assets, ensuring formats, specs, and variations are ready for campaign launches.
• Performance Tracking: Support the implementation and routine checks of tracking links, pixels, and deep links (such as AppsFlyer and Google Analytics) to ensure accurate campaign data.
• Piracy & Infringement Support: Support internal teams in identifying, reporting, and taking down unauthorized or pirated content across digital and media platforms to protect core IP.
• Admin & Documentation: Handle administrative tasks, including preparing internal memos, tracking purchase orders (POs), processing invoices, and maintaining campaign documentation.
• Report: Prepare regular weekly and monthly performance data reports, dashboards, and operational summaries for internal team review.

Qualifications

• Experience: 1-3 years of experience in Performance Marketing, Digital Media Execution, App Marketing, or related digital execution roles.
• Platform Exposure: Hands-on experience or operational familiarity with Google Ads, Meta Ads Manager, and TikTok Ads Manager.
• Analytical Skills: Basic proficiency in Excel/Google Sheets, data tracking, and interpreting digital media metrics.
• Attributes: Eager to learn, detail-oriented, structured in execution, and able to work collaboratively in a fast-paced environment.
• Nice to Have: Understanding of OTT, streaming apps, or subscription-based funnels.

Why Join OneD?

• Play for team Thailand to promote Thai series to new frontiers
• Direct impact on one of Thailand's most downloaded OTT platforms with over 30+ years of expertise in Thai drama business

Work with our A-Team, new blood across tech industry, looking to shape the future of Thai entertainment