Role Overview
We're looking for a strategic, performance-minded Ecommerce Manager to lead our DTC business with a founder's mindset and a growth marketer's instinct. This isn't just about keeping the lights on-it's about driving topline revenue, improving conversion, and building a smarter, more efficient shopping experience across all digital touchpoints.
You'll own site strategy and performance end-to-end: from sales forecasting and site merchandising, to collaborating closely with lifecycle, creative, and paid media teams. You're equal parts operator and strategist-fluent in data, curious about the customer, and relentless in testing and optimizing what works.
This role requires someone with a proven track record running DTC ecommerce for a high-growth consumer brand. You need to be comfortable steering the ship, influencing cross-functional teams, and pushing for performance with confidence and clarity. Above all, you'll think forward-constantly planning, testing, and deploying integrated campaigns that connect brand storytelling with measurable performance outcomes.
Key Responsibilities
Strategic Growth & Leadership (~40%)
Develop and own PlanetBox's ecommerce growth plan-acquisition, retention, conversion, and AOV.
Build proactive quarterly and seasonal roadmaps that tie ecommerce execution to brand, product, and campaign initiatives.
Serve as the DTC business owner and primary stakeholder for all site-related initiatives and long-range planning.
Partner with marketing, brand, and paid media teams to align ecommerce goals with broader GTM strategy.
Forecast revenue, set weekly sales targets, and monitor performance to plan, course-correcting early.
Conversion Optimization & CX (~25%)
Own the end-to-end customer experience from landing page to checkout, ensuring it reflects both brand and performance best practices.
Lead site testing and optimization roadmap (e.g., A/B testing, personalization, bundling, UX experiments).
Partner with creative and product teams to evolve product discovery, PDP content, navigation, and purchase flows.
Leverage onsite search, filter logic, and merchandising rules to drive better product visibility and discoverability.
Integrated Marketing Deployment (~20%)
Orchestrate cross-channel campaign launches in the digital ecosystem, ensuring site, email, paid, and social are synchronized for maximum impact.
Translate brand campaigns into ecommerce experiences that drive measurable results (landing pages, bundles, offers, optimized content).
Partner with lifecycle and performance teams to ensure seamless post-click journeys and full-funnel consistency.
Lead seasonal readiness efforts (Back-to-School, Holidays, Gifting) with proactive planning, timelines, and briefs for site + channel execution.
Performance & Analytics (~10%)
Own ecommerce KPIs including CVR, AOV, bounce rate, ROAS (in partnership with paid team), and margin.
Synthesize insights from Shopify, GA4, post-purchase surveys, and heatmaps to make smart decisions and trade-offs.
Use data to inform hypotheses, test strategies, and create executive-level reporting on what's working and what's not.
Cross-Functional Collaboration (~5%)
Act as the connective tissue between PlanetBox and centralized performance media, retention, and analytics teams.
Brief and align creative teams on site needs, conversion-focused content, and post-click experience planning.
Influence product and brand planning with insights from ecommerce performance and customer behavior.
Qualifications
5-8 years of ecommerce experience, with at least 3 years in a senior, revenue-owning DTC role.
Proven success driving growth in a consumer or lifestyle brand with a Shopify Plus tech stack.
Fluent in ecommerce metrics, testing methodology, and conversion rate optimization.
Strong communicator who can interface confidently with media buyers, retention leads, merchandisers, and executives.
Hands-on experience with tools like Shopify Analytics, GA4, Hotjar, ContentSquare, or similar.
Comfortable giving input on creative briefs, product positioning, and campaign execution.
Strategic thinker with a get-it-done bias-can roll up sleeves when needed, but knows how to prioritize leverage.
What Success Looks Like
Proactive planning is visible: clear seasonal and campaign roadmaps exist, with site and channel executions fully aligned.
Revenue and conversion goals are hit or exceeded across key seasons (BTS, Holidays, Gifting).
The site evolves every quarter-not just visually, but functionally and conversion-wise.
Strong partnership with paid media and lifecycle teams results in higher ROAS, lower CAC, and stronger LTV.
Executive team sees ecommerce as a strategic growth engine, not just a storefront.
Why You'll Love This Role
You'll be at the center of a growing brand with passionate customers and meaningful products.
You'll have autonomy and visibility-and the ability to make real impact, fast.
You'll lead integrated marketing deployments that tie brand storytelling to performance results.
You'll work with a tight-knit team that moves quickly, tests often, and laughs loudly.
Competitive salary, benefits, flexibility, and room to grow.
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About Lifetime Brands
Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. We offer brands you trust, value without compromise and an unwavering commitment to innovation. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home. We offer a comprehensive suite of benefits, which includes: All full-time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans Flexible Spending Accounts for Health and Dependent Care Short-Term Disability & Long-Term Disability Company Paid Basic Life and Accidental Death & Dismemberment Insurance Eligibility in the Companys 401K plan, after 90 days of employment Paid Time Off (vacation/sick) - accrual of 15 days per calendar year for non-warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions 10 Company Paid Holidays Employee Product Discounts Tuition Assistance Employee Assistance Program Volunteer Opportunities- 4 hours of paid optional volunteer time (annually) Seattle, WA based employees are provided with commute trip reduction incentives *Benefits are offered to employees who work 30 hours or more In addition to the above, we offer voluntary benefits.
Lifetime Brands, is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or other legally protected characteristics, and will not be discriminated against on the basis of disability.
This job posting contains a pay range, which represents the range of salaries or hourly rates that Lifetime Brands believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. Lifetime Brands expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would Lifetime Brands consider paying a salary or rate near the higher end of the range.