Overview:
Atlantic Detroit Diesel-Allison (ADDA) is looking for a motivated Power Generation Sales Representative to join our Latham, NY team.
This is a growth-focused sales position combining generator equipment sales with planned maintenance and repairs service sales. You’ll develop new customers, grow existing accounts, pursue generator projects, and build recurring service relationships throughout your assigned territory.
We’re looking for someone who enjoys getting in front of customers, developing new business, and providing high-quality, dependable service that customers can count on. You’ll work with commercial, industrial, medical, institutional, and government/municipal customers whose facilities depend on reliable standby and emergency power systems.
Base Salary range of $60,000 - $85,000, plus uncapped commission.
This position offers an opportunity to grow earnings by developing both new equipment business and long-term customer relationships.
Responsibilities:
Develop New Business
- Prospect for new generator equipment and planned maintenance opportunities.
- Build relationships with customers and develop new accounts throughout the territory.
- Identify customer needs and recommend appropriate generator equipment, service, and maintenance solutions.
- Grow existing accounts by identifying additional equipment, replacement, repair, and maintenance opportunities.
- Build and manage an active sales pipeline and maintain opportunities and customer information in Salesforce.
- Represent ADDA at customer meetings, trade shows, and industry events.
Sell Generator Equipment
- Review requests for quotation, specifications, and drawings to understand project requirements.
- Work with factory, vendor, and internal resources to develop generator configurations and pricing.
- Prepare customer proposals, including appropriate clarifications, deviations, and exceptions.
- Follow opportunities from initial inquiry through the sales process.
- Coordinate technical documentation and bid requirements.
- Build productive relationships with customers, manufacturers, vendors, and other project partners.
Grow Planned Maintenance Sales
- Develop new planned maintenance agreements for emergency and standby generator systems.
- Identify customer equipment and maintenance needs and develop appropriate service proposals.
- Use a consultative sales approach to help customers protect critical operations and improve equipment support.
- Convert generator equipment customers into long-term service relationships.
- Work closely with ADDA's service and parts teams to support customers and strengthen account relationships.
- Help address and resolve customer concerns when needed.
Qualifications:
You don't necessarily need to arrive as a power-generation expert. We're interested in candidates who bring sales ability, technical aptitude, initiative, and a genuine drive to develop new business.
Ideal candidates will have:
- High school diploma or GED required; college or technical education preferred.
- Experience in power generation, industrial equipment, technical sales, service sales, or outside sales preferred.
- Mechanical and technical aptitude with an interest in generators, engines, electrical systems, and related equipment.
- Strong prospecting and relationship-building skills.
- Strong verbal, written, and presentation skills.
- Ability to communicate effectively with both technical and non-technical customers.
- Strong organization, follow-through, and personal accountability.
- Self-motivation and the ability to manage a territory and sales pipeline.
- Valid driver's license with a clean driving record.
Technology
Proficiency with Microsoft Word, Excel, Outlook, and Teams is expected. Salesforce experience is preferred.
Benefits
ADDA offers a comprehensive benefits package including:
- Medical, dental, and vision insurance
- Paid vacation, sick time, and holidays
- Life and disability insurance
- Employee assistance program
- Flexible spending account
- 401(k) with a 3% company match