Principal AWS MP Channel Strategy , Channel Programs

This position is part of the AWS Specialist and Partner (ASP) Organization, within the Partner Core team. Amazon Web Services (AWS) is seeking a strategic Principal AWSMP Channel Strategy Program Leader to lead Go-To-Market (GTM) programs' success for Independent Software Vendor (ISV), Generative AI (GenAI), and Foundation Model Provider partners selling to Channel Partners" end customers across all sizes and segments.

This role will own the GTM strategy for Partner Core programs, incentives and co-sell tooling for ISV and GenAI partners serving all channel end customers globally. The role will work at the intersection of AWS Marketplace, program management, partner development management, sales teams, as well as AWS Solution Providers, Distributors, MSPs.

The position will advise partner management, ISV partners, GenAI partners on creation, launch, and co-sell motions for software and GenAI products/solutions to deliver value for channel-served end customers, with additional emphasis on AWS Marketplace and AI solutions (including Amazon Bedrock).

Key job responsibilities

• Define and Lead the ISV and AWS Marketplace GTM programs & strategy for AWS Channel Programs with an emphasis on AI Solutions, including Amazon Bedrock
• Create and execute comprehensive global GTM plans to accelerate adoption of AWS ISV partner solutions across Channel Partners, including partner messaging, campaign motions, and co-sell playbooks
• Lead report on program health, conversion metrics, and revenue impact from Amazon Bedrock opportunities and revenue flowing via AWS Channel Partners and lead programmatic strategies to accelerate and grow
• Enable and scale CPPO (Channel Partner Private Offer) and MPPO (Marketplace Private Offer) mechanisms via new GenAI Partners and Solutions, driving Channel Programs growth
• Collaborate with ASP product teams to improve tooling through partner intelligence, communicating business demands, and partner feedback accordingly.
• Lead and build scalable enablement for AWS sellers, ISV partners, GenAI partners, and Channel Partners to drive successful co-sell motions across all segments, including partner-ready content, training materials, and go-to-market resources
• Work cross-functionally with marketing, partner programs, sales, and various geography teams to coordinate GTM motions.

About the team

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

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