Principal Designer

Principal Designer

New York, NY (4 days/week in office)

Design /

Full Time /

On-site

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Life insurance is a complex and consequential purchase that impacts hundreds of millions of Americans. With our powerful and integrated digital tools, expert support, and leading insurance products, we empower advisors to better serve their clients, grow their businesses, and bring the future of the industry to life.

We are a high-growth, AI-driven brokerage backed by $35M from top-tier investors, including Thrive Capital (major investors in OpenAI, Stripe, Instagram, Spotify, Slack, and SpaceX), New York Life, and Northwestern Mutual.

Join a passionate team of product-minded technologists and insurance professionals who are at the leading edge of a massive industry. Make a tangible difference in people''s lives and help deliver our mission to help everyone protect what matters most through advanced technology and tailored advice.

This is a hands-on, senior individual contributor role. As our only designer, you''ll own design across Modern Life''s product and brand, set the standards, and direct a bench of specialty contractors. This isn''t a people management role to start. For the next 6 to 12 months, the focus is doing the work at a high bar and building the foundation a future design team will grow on.

What You''ll Do

• Own design end to end across product, brand, and marketing, from research to shipped work
• Set the quality bar and design standards, including our Figma library and design system
• Direct our specialty contractors (brand, illustration, graphic, UI/UX): scoping, briefing, reviewing, and shipping
• Shape how design partners with product and engineering, including how we run user research
• Prototype fast with AI-native tools and push how we use them as capabilities evolve

Your Impact

• Make complex insurance workflows clear and usable for advisors and their clients
• Influence product and company direction by tying design decisions to business priorities
• Build the practices a future design team will inherit, and help shape that team as we scale

About You

• 8+ years of experience in digital product design, ideally including time as a solo designer or on a small team
• A portfolio that shows both product depth and visual and brand range
• Experience setting design standards across domains, not just executing within them
• Comfortable directing contractors and working without a design leader above you
• Based in NYC and open to working from our SoHo office, in person hybrid 4 days a week

Bonus Points

• Experience with complex B2B, fintech, or insurance workflows
• Prior design leadership experience and a preference for hands-on IC work

$220,000 - $260,000 a year

Competitive equity package included

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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