Principal Product Manager

About the role

Self is looking for a Principal Product Manager to set strategy and direction for our flagship credit building product, the core of how we help people build credit and save money. This is a company-level ownership role: you'll partner directly with executive leadership to shape where the Credit Building portfolio goes over the next several years, and your calls will ripple across engineering, risk, compliance, and go-to-market.

This role is for a builder with deep product fundamentals and the judgment to operate with no net. We're looking for someone who independently diagnoses problems, sizes opportunities, and makes high-stakes calls that others build on - without needing guidance and without waiting to be asked. You'll set the bar for product craft and process across the PM organization, not just your own team, and multiply other PMs' effectiveness through the standards and practices you establish. You're fluent operating in a regulated environment, you bring a point of view on how AI reshapes the modern PM's workflow and help the broader team adopt it, and you build cross-functional trust and alignment company-wide even when you don't have formal authority over the people you need to move.

What you'll do

• Own the Credit Building vertical's product strategy, partnering with leadership to shape portfolio-level bets, balancing growth, profitability, customer experience, and regulatory compliance
• Own KPIs and P&L for the Credit Building vertical and shape Self's point of view on the competitive landscape in FinTech and consumer credit
• Translate strategy into a prioritized roadmap and clear requirements for your engineering team, while acting as a mentor and multiplier for PMs across the department
• Use quantitative and qualitative data (A/B testing, SQL, usability studies, survey data) to form and test hypotheses, and build a shared, evidence-backed vision that earns buy-in at the executive level
• Partner deeply with Risk, Compliance, Engineering, Design, Analytics, Marketing, and Operations by leading through influence
• Define how AI-assisted workflows (research synthesis, spec drafting, data exploration, prototyping) get adopted across the product organization, not just your own work

What you'll bring

• 10+ years as a Product Manager, with a track record of owning strategy for a core product with company-level business impact (ideally B2C)
• Demonstrated ability to build cross-functional alignment and drive outcomes at the executive level without formal authority
• Ability to move fluently between strategic questions ("Where is the market moving and how do we meet our customers there?") and detailed product questions ("How can we improve our success within this narrow customer segment?")
• Experience operating inside a regulated or compliance-heavy environment (fintech, banking, healthcare, insurance, payments, or similar); credit/lending experience is a plus, not a requirement
• Fluency using AI tools as part of the modern PM workflow (research, writing, data analysis, prototyping), with experience helping other PMs adopt them
• Strong analytical skills, including SQL competence and hands-on experience with data analysis tools

Base salary range: $190,000 - $230,000 annually.  Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons.