Job Description
Amazon Demand Tech products helps marketers, sellers, and app developers promote their products across mobile, connected TV (CTV), and the open internet at scale. You will own the targeting strategy for our Display, Video, and Audio ad buying system, deciding which audiences an advertiser reaches and why, and you will do it as artificial intelligence (AI) reshapes how shoppers discover and buy. You will lead product and business strategy alongside a team of product managers, engineers, and applied scientists to deliver measurable results for advertisers of all sizes.
Our systems process billions of bid requests daily, combining many shopping and app signal sources to decide whether to show a given ad to a given person at a given moment. Targeting sits at the center of that decision. As shoppers increasingly rely on AI assistants and chat agents to research and transact, the signals that describe intent are noisy and changing quickly. Your job is to build targeting products that interpret this evolving behavior and help advertisers reach the right audiences, including the agent-driven experiences that are becoming part of everyday shopping.
Key job responsibilities
- Define and drive the multi-year strategy for targeting products across the Display, Video, and Audio ad buying system.
- Lead the design, build, and launch of targeting capabilities that use AI and agent-based signals to match advertiser demand to audience intent.
- Partner with advertisers, agencies, publishers, measurement providers, and data providers to improve the quality and reach of our targeting products.
- Lead product ideation, building, and launches across a team of product managers, engineers, and applied scientists working toward a shared customer objective.
- Author a three-year plan to grow the targeting business and execute against it.
Numbers & Facts
| Location | Palo Alto, CA |
| Industry | Retail |
| Company Size | 10,000 employees or more |
| Year Founded | 1994 |
| Website | http://Amazon.com/militaryroles |
About Company
At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
Skills
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