Job Description
Sponsored Services is Amazon"s performance advertising solution for local and online service providers (plumbers, restaurants, salons, fitness instructors, and more), connecting them with high-intent Amazon customers through a conversational AI ad format that completes outcomes - quote requests, bookings, reservations, calls - directly within the ad.
We are looking for a Principal Technical Program Manager to drive end-to-end technical delivery of this program, orchestrating dependencies across product, engineering, sales, marketing, legal, and finance to hit our launch milestones of open beta (2026) and general availability (2027).
Key job responsibilities
- Own the end-to-end program plan across closed beta, open beta, and GA, sequencing the Amazon Ads API launch, Ad Console integration, and vertical expansion.
- Lead cross-functional execution of the program"s critical pillars - measurement, demand generation, partner diversification, consumer trust and liability, auction/pricing model, formats - driving mitigation plans to closure.
- Manage compliance and readiness workstreams tracked in Launchpad, including billing/tax integration and Advertising Trust Policy onboarding, and partner with MADS to finalize reporting dimensions and the attribution approach ahead of GA.
- Coordinate the Ad Console onboarding redesign (pre-populated business profiles, conversational agent path) and the API workflow rollout for direct advertisers, agencies (via Manager Accounts), and 3P partners.
- Facilitate GTM gate reviews and executive readiness reviews, preparing exit-criteria tracking and communicating status, risks, and decisions to senior stakeholders; track dependencies with adjacent programs.
- Establish program-level metrics and status reporting (adoption pacing, verticals live, partner onboarding) against the 200,000-plus advertiser campaign target by end of 2027, and drive continuous improvement in how the program scales across partners and milestones.
About the team
About Sponsored Products and Brands
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you"re energized by solving complex challenges and pushing the boundaries of what"s possible with AI, join us in shaping the future of advertising.
Numbers & Facts
| Location | Seattle, WA |
| Industry | Retail |
| Company Size | 10,000 employees or more |
| Year Founded | 1994 |
| Website | http://Amazon.com/militaryroles |
About Company
At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
Skills
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