The Producer is an integral part of the creative team that is accountable for bringing the creative vision to life in production form for photography, illustration, video, digital, and other content. The Producer is responsible for managing the production budget and overseeing all operations and logistics for a video or photo shoot from pre-production to post-production. The Producer acts as the liaison between the creative team (Creative Directors, Art Directors, Copywriters, agency producers, and directors) and the production crew (location scouts, makeup artists, and sound editors, for example). The Producer is heavily involved during the development and pre-production phases of a project, but their job is not done until the project is completely wrapped and sent for distribution. They must have a keen creative eye, be an innovative thinker and be business savvy to ensure all production meets quality expectations in a timely and efficient manner.
Responsibilities include: