Avanade's SME-C growth strategy is focused on bringing pre-packaged offers to mid-market clients through an integrated digital and inside sales motion, with digital commerce planned as the model evolves. The Avanade Product Campaign Lead will translate these offers and commercial priorities into audience-led marketing campaigns that reach the right buyers, generate qualified demand, and contribute to pipeline growth.
This role will serve as the bridge between the business and the market, owning how Avanade's offers are positioned and activated through messaging, campaigns, digital channels, nurture programs, and sales enablement. Working closely with business, GTM, campaign, demand generation, paid media, marketing automation, and inside sales teams, the Product Campaign Lead will orchestrate the end-to-end marketing approach while ensuring campaigns remain aligned with the underlying offer and commercial strategy.
- Translate offer, pricing, audience, and commercial strategies into integrated marketing campaigns for SME-C and mid-market buyers.
- Develop audience-led messaging frameworks, value propositions, proof points, and objection-handling strategies that clearly communicate the value of Avanade's pre-packaged offers.
- Use buyer insights, campaign performance, market feedback, and inside sales input to continually refine messaging, targeting, and campaign strategy.
- Design end-to-end campaign strategies, including target audiences, channel mix, creative approach, calls to action, conversion goals, and customer journeys.
- Develop clear campaign briefs and provide strategic direction to campaign management, paid media, marketing automation, demand generation, and other specialist execution teams.
- Define landing page, digital experience, and nurture strategies that move prospective buyers from initial engagement through qualification and sales conversations.
- Partner with inside sales to establish lead qualification and scoring criteria and improve marketing-to-sales handoffs.
- Develop sales enablement materials, messaging, and prospect-engagement context that help inside sellers effectively follow up on marketing-generated demand.
- Partner with business and marketing leadership to help define the customer experience and marketing requirements for future digital commerce capabilities.
- Develop marketing measurement frameworks and monitor qualified traffic, campaign conversion, MQL volume and quality, nurture engagement, and pipeline influence.
- Partner with Marketing Operations to support campaign data quality, reporting, and measurement through the Growth Demand Engine.
- Communicate campaign performance and recommendations to business and marketing leadership, using results to continually optimize messaging, audiences, channels, and investment.