The Fountain Group is a national staffing firm and we are currently seeking a ­­­­­­Brand Marketing Specialist for a prominent client of ours.  This position is in Alameda, CA 94502 Details for the position are as follows:

Brand Marketing Specialist – Brand Strategy & Experience

Location: Alameda, CA
Pay Rate: $64–$69/hour
Industry: Medical Device / Healthcare

Position Overview

We are seeking an experienced Brand Marketing Specialist to support the development, implementation, and adoption of brand strategies across a global organization.

This individual will collaborate with cross-functional teams to translate brand foundations—including brand purpose, personality, principles, and value proposition—into actionable marketing programs, tools, and resources that deliver a consistent and compelling customer experience.

The ideal candidate brings a strong background in brand strategy, brand management, and cross-functional collaboration, with demonstrated success driving brand alignment and consistency across internal and external customer touchpoints.

Key Responsibilities

• Partner with cross-functional teams to develop marketing programs, tools, and resources that support brand strategy and drive internal brand adoption.

• Translate brand foundations, including purpose, personality, principles, and value proposition, into tactical execution plans aligned with broader business objectives.

• Support the development of brand guidelines, toolkits, and educational resources that help internal teams consistently represent the brand.

• Drive adoption of brand visual identity, messaging, and tone of voice across domestic and international marketing teams.

• Collaborate with key stakeholders, including Legal, Regulatory, Compliance, Commercial, and Corporate Marketing, to ensure brand consistency and alignment.

• Serve as an internal brand consultant, providing guidance and recommendations to teams implementing brand initiatives.

• Partner with Internal Communications and Events teams to ensure consistent brand representation across employee communications, events, and organizational initiatives.

• Work with Corporate Marketing to maintain alignment between business-specific branding and the overall corporate brand.

• Collaborate with Trademark teams on brand protection activities, including trademark renewals and new registrations.

• Help integrate brand standards into existing team processes and workflows.

• Develop execution plans that connect strategic brand objectives with practical, measurable initiatives.

• Build strong relationships across the organization to influence stakeholders, encourage collaboration, and drive adoption of brand standards.

Required Qualifications

• Bachelor's degree with a minimum of 4 years of experience in marketing, brand strategy, or a related field; OR an MBA with at least 3 years of relevant experience.

• Experience in brand marketing, brand management, brand strategy, or brand experience.

• Demonstrated ability to translate high-level brand strategies into actionable marketing initiatives.

• Experience collaborating with cross-functional teams and influencing stakeholders across multiple business functions.

• Strong understanding of brand positioning, visual identity, messaging, and brand guidelines.

• Excellent communication, organizational, and project management skills.

• Ability to manage competing priorities, quickly learn new business areas, and adapt to changing organizational needs.

• Strong relationship-building, collaboration, and problem-solving abilities.

Preferred Qualifications

• 4+ years of experience in brand marketing or brand strategy.

• Experience supporting brand implementation, brand governance, or enterprise-wide brand initiatives.

• Background working with global or international marketing teams.

• Experience developing brand toolkits, guidelines, training materials, or internal brand adoption programs.

• Experience within customer experience-focused or brand-driven organizations.

• Strong stakeholder management, negotiation, and influencing skills.

• Experience working in complex, matrixed organizations.

• Background in healthcare, medical devices, consumer brands, or other brand-focused industries.

Ideal Candidate Profile

The ideal candidate is a collaborative, strategic-minded marketing professional who understands how to bring a brand to life across an organization.

They are comfortable working with stakeholders at multiple levels, developing practical tools and processes, and helping teams consistently execute against established brand standards.

This position is particularly well suited for someone with experience in brand strategy implementation, brand governance, internal brand activation, or global brand management—not solely digital marketing, advertising, or creative design.

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