Overview: We are seeking a Product Manager to support a high-growth food category, focused on driving product performance, innovation, and market expansion. This role will own the full product lifecycle-from market analysis and strategy to new product development and go-to-market execution-while partnering cross-functionally across the organization.
Key Responsibilities:
Monitor and analyze product performance including sales volume, market share, and competitive landscape to inform strategy
Own and manage category-level P&L across channels
Partner with Supply Chain and Operations to ensure alignment with category growth strategy
Conduct category and consumer analysis to identify gaps and drive product pipeline development
Lead new product development (NPD) from concept through launch, including pricing, positioning, and packaging
Develop and execute marketing strategies to support product launches and ongoing brand growth
Collaborate cross-functionally with R&D, Operations, Sales, and external partners to execute marketing initiatives
Manage external vendors (e.g., agencies, research partners) as needed
Define product positioning, pricing, and packaging to support long-term growth and profitability
Build and maintain a multi-year strategic roadmap for the category
Manage full product lifecycle, including enhancements and SKU optimization
Conduct and interpret consumer and market research; stay current on industry and competitive trends
Develop marketing and sales collateral (e.g., sell sheets, presentations, digital content)
Maintain organization of marketing assets and ensure materials are up to date
Manage annual marketing budget and ensure effective allocation of resources