Product Manager

Product Manager

Overview:
We are seeking a Product Manager to support a high-growth food category, focused on driving product performance, innovation, and market expansion. This role will own the full product lifecycle-from market analysis and strategy to new product development and go-to-market execution-while partnering cross-functionally across the organization.

Key Responsibilities:

• Monitor and analyze product performance including sales volume, market share, and competitive landscape to inform strategy
• Own and manage category-level P&L across channels
• Partner with Supply Chain and Operations to ensure alignment with category growth strategy
• Conduct category and consumer analysis to identify gaps and drive product pipeline development
• Lead new product development (NPD) from concept through launch, including pricing, positioning, and packaging
• Develop and execute marketing strategies to support product launches and ongoing brand growth
• Collaborate cross-functionally with R&D, Operations, Sales, and external partners to execute marketing initiatives
• Manage external vendors (e.g., agencies, research partners) as needed
• Define product positioning, pricing, and packaging to support long-term growth and profitability
• Build and maintain a multi-year strategic roadmap for the category
• Manage full product lifecycle, including enhancements and SKU optimization
• Conduct and interpret consumer and market research; stay current on industry and competitive trends
• Develop marketing and sales collateral (e.g., sell sheets, presentations, digital content)
• Maintain organization of marketing assets and ensure materials are up to date
• Manage annual marketing budget and ensure effective allocation of resources