One of Airetel Staffing's valued clients is looking for a Product Manager, Customer Segmentation located in Remote.
JOB SUMMARY
The Product Manager, Customer Segmentation, is responsible for defining and evolving an enterprise product that helps the organization consistently understand and act on meaningful groups of customers. This role translates business problems and customer needs into a clear product vision, roadmap, and prioritized backlog, while partnering across business, data, analytics, technology, and governance teams to deliver trusted, reusable segmentation capabilities. The Product Manager will focus not only on creating segmentation capabilities, but also on ensuring they are understood, adopted, maintained, and effectively used across analytics, customer insights, personalization, engagement, and measurement.
ESSENTIAL RESPONSIBILITIES
Develop and own product vision and strategy, aligning segmentation capabilities to enterprise priorities, customer needs, and business value.
Lead product discovery and prioritize use cases based on customer needs, strategic alignment, feasibility, value, and reuse.
Translate business problems into product requirements and MVP scope, balancing value, feasibility, dependencies, risk, and capacity.
Develop and manage the product roadmap and backlog, continuously prioritizing work based on strategy, value, and stakeholder input.
Evaluate and manage vendor solutions, including build-versus-buy decisions, capability fit, vendor performance, and ongoing business value.
Partner across business, data, analytics, technology, architecture, and governance teams to deliver trusted, scalable segmentation capabilities.
Manage the segmentation capability lifecycle, including definition, validation, publication, versioning, refresh, change management, and retirement.
Drive product adoption and operationalization, integrating segmentation capabilities into analytics, insights, personalization, engagement, and measurement workflows.
Define and monitor product success measures, using quantitative and qualitative insights to guide improvements and investment decisions.
Communicate product direction, priorities, progress, tradeoffs, and decisions across delivery teams, governance forums, and executive stakeholders.
EDUCATION
Required
Bachelor's Degree in science, technology, mathematics, business, or related field OR relevant experience and/or education as determined by the company in lieu of a bachelor's degree.
Preferred
None.
EXPERIENCE
Required
3+ years of Product Management or related product experience.
To Include
3 years of experience working across the software, technology, or analytics product lifecycle.
Experience partnering with cross-functional business, analytics, and technology teams to deliver products or
enterprise capabilities.
Experience translating ambiguous business problems and customer or consumer needs into product strategies, roadmaps, requirements, and prioritized backlogs.
Experience working across the product lifecycle, from discovery and definition through delivery, adoption, measurement, and continuous improvement.
Demonstrated ability to evaluate competing stakeholder needs, make prioritization decisions, and clearly communicate product direction and tradeoffs.
Preferred
Experience managing analytics products, customer intelligence capabilities, audience or segmentation solutions, or other enterprise data capabilities.
Experience driving adoption of a product or capability across multiple business functions or stakeholder groups.
Experience working with customer data, behavioral data, analytics, personalization, or customer experience capabilities.
Experience working in complex, highly regulated organizations.
Experience evaluating and managing vendor solutions and partnerships, including assessing capabilities against product needs and contributing to build-versus-buy decisions.
Airetel Staffing, Inc. is nationally recognized as Best of Staffing - Diamond Award Winner. For more details or to view other opportunities, visit us at www.airetel.com or call 214-353-0561.