SUMMARYThis position owns the full lifecycle of our electric motor product portfolio, from strategic vision to execution. They will drive market development initiatives, identify product gaps, and define investment priorities by collaborating with engineering, marketing, and sales to ensure our products meet evolving customer needs and outperform competitors. This role combines technical leadership, market insight, and team management to deliver innovative, competitive, and profitable solutions for global customers.
ESSENTIAL DUTIES AND RESPONSIBILITIESMarket Development & Strategy- Develop and execute strategies to grow market share in existing segments and expand into new applications for electric motors.
- Identify emerging trends, technologies, and customer requirements to shape product roadmap priorities.
- Build and maintain relationships with key industry stakeholders, partners, and customers.
Product & Portfolio Management- Define and manage the product roadmap based on market opportunities, competitive positioning, and profitability targets.
- Identify product gaps and make recommendations for new product development and investment in enhancements.
- Collaborate with R&D and Engineering to ensure product specifications meet performance, cost, and compliance targets.
Market Analysis & Competitive Intelligence- Conduct market research, segmentation, and sizing to guide decision-making.
- Benchmark competitor products, pricing, features, and market positioning to refine our value proposition.
- Analyze sales data, customer feedback, and market performance to drive continuous improvement.
Value Proposition & Marketing- Develop clear and compelling value propositions for each product line.
- Oversee creation of marketing collateral, sales tools, and technical documentation.
- Partner with sales teams to develop go-to-market strategies, launch plans, and promotional campaigns.
Technical Leadership & Support- Serve as the subject matter expert for electric motor technology and applications.
- Support sales and application engineering teams with technical guidance, proposal reviews, and customer presentations.
- Ensure products comply with industry standards, certifications, and regulatory requirements.
Team Leadership- Lead and mentor a cross-functional team of product specialists, engineers, and marketers.
- Foster a culture of innovation, accountability, and continuous improvement.
- Manage project priorities, resources, and timelines to meet strategic objectives.
SCOPE, PURPOSE, AND FREQUENCY OF CONTACTSThe position requires regular contact with all levels of TWMC and customers including Engineering, Marketing, Factory Operations, Supply Chain, Sales, Service and Accounting.
EDUCATION AND EXPERIENCE- Bachelor’s degree in Mechanical/Electrical Engineering, Mechatronics, or related field. MBA preferred. Equivalent experience will also be considered.
- 7+ years of experience in product management, marketing, or technical leadership in electric motors or related industries.
- Experience in industrial motors or electrical/mechanical products preferred.
- Proven track record in market development, product strategy, and team leadership.
- Experience with CRM systems.
SKILLS AND ABILITIES- Strong understanding of electric motor technologies, applications, and manufacturing processes.
- Exceptional analytical and market research skills.
- Ability to translate technical capabilities into customer value.
- Excellent communication, presentation, and stakeholder management skills.
- Strategic thinker with a hands-on, results-driven approach.
LANGUAGE SKILLS Respond to inquiries from customers, regulatory agencies, or members of the business community. Communicate effectively in the presence of top management, customers, trade associations, and other public groups.
REASONING ABILITY Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Identify a solution to a problem involving several concrete variables in standardized situations.
SUPERVISION RECEIVED General supervision will be provided. Must be a self-starter with the ability to work effectively and take ownership of assigned projects in a fast-paced environment.
MANAGEMENT DISCLAIMERTECO-Westinghouse Motor Company's (TWMC) Management reserves the right to revise, change, or modify the duties and responsibilities of this position at any time to meet business and organizational needs. This position description may not list all duties for this position. The incumbent in the position may be asked to perform other duties. This position description is not a contract for employment, and neither the incumbent nor TWMC may terminate employment at any time, for any reason.
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