About the Role:
The Product Manager, Global Downstream Marketing, is responsible for driving downstream strategy and execution for the franchise. This includes sustaining the current portfolio, driving commercial performance, and executing a strategic, targeted launch in partnership with the upstream team. This role is ideal for a marketer with solid downstream experience who is ready to deepen functional expertise, drive cross-functional initiatives, and influence portfolio direction through data-driven insights, customer engagement, and strong execution. The Product Manager will operate independently on defined workstreams, solve a range of problems using functional knowledge, and provide guidance to junior team members as appropriate. The ideal candidate brings a mix of commercial acumen, clinical understanding, and executional excellence to build momentum for the business today and lay the foundation for long-term growth.
Responsibilities will Include:
Market Development & Downstream Strategy:
- Own downstream marketing strategy and execution for the portfolio, including positioning, targeting, messaging, and regional activation.
- Develop and implement comprehensive global go-to-market plans, including segmentation, targeting, customer engagement, and adoption strategies.
- Partner closely with early clinical users, KOLs, and field teams to gather insights, document outcomes, and translate them into compelling marketing and training materials.
- Manage the portfolio’s commercial performance, including tracking key metrics such as revenue, utilization, share, and margin, and developing data-driven recommendations to address business opportunities.
Commercial Leadership & Cross-Functional Influence:
- Lead the commercial execution of a key early-stage product launch, focused on driving initial market development, identifying and converting early adopters, and establishing clinical and procedural proof points.
- Translate strategic intent into actionable downstream execution plans to accelerate adoption across prioritized accounts.
- Develop tools, programs, and evidence-based messaging to support the field organization in engaging key customers and driving adoption.
- Work cross-functionally with Sales, Training, Professional Education, Clinical, Sales Operations, Supply Chain, Manufacturing and HEMA to deliver cohesive and efficient market execution.
- Forecast demand and guide commercialization pacing to align supply, resource allocation, and performance targets.
Global Market Strategy:
- Monitor globally for competitive trends, emerging clinical data, and customer sentiment to adapt marketing strategies dynamically.
- Partner with upstream marketing to inform future portfolio direction and evidence-generation priorities based on early market learnings.
- Foster strong relationships with clinicians and global Key Opinion Leaders to strengthen advocacy, training pathways, and referral networks.
Leadership and Team Development:
- Operate with strong ownership and follow-through across all assigned initiatives.
- Provide guidance, coaching, or context to junior marketers or MDM team members when needed.
- Contribute to best practices within the broader Endoscopy marketing organization, particularly in launch excellence, customer insight, and cross-functional alignment.
Required Qualifications:
- Bachelor’s degree
- A minimum of 3 years of professional experience
- Willingness and ability to travel up to 40%, including internationally
- Proven track record of successful commercialization and product launches in medical device industry
- Global downstream experience (i.e. product management, sales engagement and campaign)
- Ability to work effectively in a cross-functional, matrix organization
Preferred Qualifications:
- Progressive product marketing experience in the medical device industry
- Deep product marketing experience
- Clinical understanding of endoscopic procedures and customer value drivers
- Strategic thinker with a bias for action and innovation
- Advanced degree (e.g., MBA or Master’s in a related field)