Product Manager

Product Manager

Location: Madison, WI (on-site)

Reports to: VP of Marketing

Job Description:

• Assist with execution and implementation of all marketing-related activities for the domestic team

• Support the VP of Marketing and International Product Manager with product launches and sales

• Assist sales team in preparing for trade shows, customer sales meetings, and training events

• Drive product execution process for all confirmed new product initiatives from approval to launch

• Work with registrations to ensure package labeling meets requirements and drive development and execution of packaging

• Work with purchasing to ensure efficient, cost-effective packaging development and transition plans for existing/new products

• Work with the Marketing team and the Sales team to develop collateral materials including working with graphic artists, sales managers, and outside customers to ensure successful completion

• Manage all collateral development for new product introductions as well as updates and enhancements to existing materials

• Monitor inventory levels and determine economic order quantities of new materials, as necessary

• Attend all divisional sales meetings, regional trade shows, and training events as needed to gather intelligence necessary for effective product and sales support

• In concert with the team, develop and implement promotional marketing programs that support sales objectives

• Coordinate and vet advertising campaigns that support new product introductions, product initiatives, and other objectives

• Work with the Vice President of Marketing and Sales managers to develop and execute promotional materials for customer-specific initiatives

• Work cross-functionally to identify products that no longer meet companies’ required performance criteria

• Evaluate product performance and manage product life cycle to drive continued sales growth through merchandising, promotional, or packaging solutions

• Work with Marketing team to manage websites and execute digital communications (e-blasts, online promotional content)

• Work with SVP and VP of Marketing to support and manage all divisional trademarks