Under minimal supervision, identifies and implements product strategies, marketing plans, promotional and advertising programs, as well as oversees all aspects of product management, including: requirements definition, surgeon customer feedback, product messaging, product launch, sales force and customer engagement, and product forecasting to ensure that existing and new products meet ATEC goals and expectations. There is considerable interface with and support to Sales, Development, Finance, Supply Chain, Surgeon Education, Sales Training and other departments within the organization, as well as heavy interface with surgeon customers regarding both new product requirements and existing product support.
Essential Duties and Responsibilities
Responsible for a portion of portfolio from the inception through obsolescence for each product.
Assists in developing marketing strategy by studying economic indicators; outlining the product requirements for surgery; tracking changes in supply and demand; identifying surgeon customers and their current and future needs
Assists in driving U.S. market share by developing marketing plans and programs for each product, coordinating and assisting with training
Maintains relationships with surgeon customers by organizing and developing specific customer-relations programs; determining company presence at conventions, annual meetings, and trade associations
Develops sales collateral, efficient customer service processes, and short- and long-term product level forecasts to support assigned product line.
Provides leadership and support for the design, development and implementation of products and service lines on cross-functional teams.
Identifies priorities of present and future products by determining and evaluating current and future market trends
Maintains professional and technical knowledge by attending sales training; reviewing professional publications; establishing personal networks; participating in professional societies
Participates in marketing events such as seminars, trade shows, and convention events
Capable of managing and developing Product Managers capable of carrying out needed marketing strategies
Manager an allotted operating budget and oversees day-to-day management to meet or exceed budget goals
Able to travel between 15-40%
Other duties as assigned
Numbers & Facts
Location
Carlsbad, CA
Skills
Advertisingunmatched
Budget Managementunmatched
Budgetingunmatched
Cross-Functionalunmatched
Customer Relationsunmatched
Customer Support/Serviceunmatched
Customer/Client Researchunmatched
Develop and Maintain Customersunmatched
Establish Prioritiesunmatched
Exceeded Sales Goalunmatched
Financeunmatched
Forecastingunmatched
Leadershipunmatched
Market Analysisunmatched
Market Shareunmatched
Market Trend Analysisunmatched
Marketingunmatched
Marketing Planunmatched
Marketing Strategyunmatched
Marketing/Promotional Messagingunmatched
Marketing/Sales Collateralunmatched
Product Developmentunmatched
Product Managementunmatched
Product Programsunmatched
Product Strategyunmatched
Product Supportunmatched
Product/Service Launchunmatched
Promotional Programsunmatched
Publicationsunmatched
Requirements Managementunmatched
Salesunmatched
Sales Supportunmatched
Strategic Planningunmatched
Supply Chainunmatched
Trade Showsunmatched
Willing to Travelunmatched
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