Title: Product Marketing Manager - Wound Care
Company: Global Medical Device Manufacturer specializing in Advanced Wound Care products. With a US corporate office, they develop, manufacture, and distribute Wound care products nationwide. A company with GREAT culture.
Location: Office is based in Milwaukee. If you are local this position will hybrid with 2-3 days in office per week with senior leadership, if you are not local you will travel to HQ monthly. Plus ability to travel 50-60% of the work week nationwide to field team and tradeshows.
Description:
- Responsible for the development, implementation and control of marketing programs to maintain and increase market share and profits.
- Maintains an active field travel schedule to regularly meeting with customers, sales, personnel, vendors, inventors, and consultants.
- Develops and administers launch plans for new or revised products
- Creates and administers strategies for increasing market share of existing products
- Evaluates performance of marketing initiatives and revises strategy in response.
- Participates in planning of sales promotions or other special events, such as
- conferences, trade shows, or user meetings.
- Develops units, revenue and profitability forecast for complex product lines.
- Develops product line pricing strategy.
- Evaluates product improvements and line extensions while maintaining existing product base.
- Identifies and writes requirements for new product development and acts as integral part of development team.
- Establishes and directs engineering priority list for product group.
- Formulates and executes new product launch activities.
- Formulate and understand GPO contracting strategies and policies.
- Monitors product group incident reports and helps direct corrective actions if needed.
- Coordinates and assists with in-house sales training programs related to product group.
- Develop and implement a five-year plan to support Injectable Drug Strategy.
- Support product lines from a clinical standpoint and manage technical studies as needed
- Manages overall profitability of complex product line (large dollar volume, major product development).
Requirements:
- 2+ years Wound care industry experience in product development marketing strategies and project management required.
- Completed 4 year college degree.
- Understanding of the Health Insurance Portability and Accountability Act (HIPAA) and compliance with HIPAA guidelines.
- Computer literacy (Word, Excel, PowerPoint).
- Ability to travel domestically, as required 50-60% of the time - rare international travel to Netherlands area.
Compensation:
Base salary depending on experience $100k-$130k plus bonus. Travel corporate credit card, Mileage reimbursement for personal car use, 401k, technology, Full Medical Benefits offered, PTO.