Product Manager

Product Manager – Banking Product Strategy

Location: Novato, CA or Rancho Cordova
Department: Product / Commercial Banking
Reports To: FVP, Technology Solutions Delivery Manager

About the Opportunity

Our client is seeking an experienced Product Manager to lead product strategy across Treasury Management, Payments, Commercial Banking and Digital Banking.

This is a business-focused product leadership role, not a technical implementation position.

The bank already works with technology and vendor partners that provide much of the implementation expertise and manage the “how.” The opportunity is to strengthen the organization's focus on the “what” and the “why.”

The Product Manager will help determine:

• What products and capabilities the bank should invest in

• Why those investments matter to customers and the business

• What customers need and are willing to adopt

• How products should be priced and packaged

• Where new revenue and fee income opportunities exist

• How digital capabilities can increase customer engagement

• How product priorities should translate into a strategic roadmap

This individual will use customer insights, market intelligence, competitive analysis and banking expertise to establish product strategy and then work across the organization to drive adoption and commercialization.

The ideal candidate is a banking product leader who understands the customer and commercial side of financial products and can turn market opportunities into actionable strategy.

Primary Objectives

Increase Treasury Management Fee Income

A primary objective of the role is to identify and execute opportunities to grow Treasury Management revenue and fee income.

Responsibilities include:

• Gather customer insights and identify unmet customer needs.

• Conduct market and competitive analysis.

• Evaluate the bank's existing Treasury Management product portfolio.

• Identify opportunities for new fee-based products and services.

• Identify opportunities to improve existing product utilization and profitability.

• Develop and drive recommendations for product pricing and packaging.

• Partner with Treasury Management and Sales to commercialize products and increase adoption.

• Identify opportunities to deepen customer relationships through additional Treasury Management services.

Improve Digital Banking Adoption

• Identify opportunities to increase digital banking adoption and customer engagement.

• Evaluate digital capabilities based on customer value, utilization and business impact.

• Identify barriers to adoption and recommend strategies to address them.

• Partner with internal teams and vendors to translate product strategy into improved customer experiences.

• Use customer and product data to identify opportunities for increased engagement.

Develop the Product Roadmap

Develop and maintain a strategic product roadmap across:

• Core Banking

• Digital Banking

• Payments

• Treasury Management

Prioritize investments based on customer needs, competitive positioning, market opportunity, revenue potential and strategic value.

The Product Manager will be expected to articulate not only what should be prioritized, but why.

Partner on Commercialization

Work closely with Sales and Treasury Management to turn product strategy into results.

• Help define target customer segments and use cases.

• Develop product positioning and value propositions.

• Provide Sales and Treasury teams with clear guidance on how products should be positioned.

• Identify opportunities for cross-sell, upsell and relationship expansion.

• Support go-to-market strategies and product launches.

• Measure adoption and commercial performance.

Product Strategy vs. Implementation

The Product Manager will serve as the business and product strategy owner while partnering with technology teams and third-party vendors for implementation.

This role is less focused on:

• Managing technical implementations

• API and systems integration

• Engineering delivery

• Infrastructure

• Technical project management

And more focused on:

• Customer needs

• Product strategy

• Competitive intelligence

• Product economics

• Pricing and packaging

• Revenue opportunities

• Product adoption

• Commercialization

• Strategic prioritization

Preferred Experience

Experience in one or more of the following areas:

• Treasury Management

• Payments

• Commercial Banking

• Digital Banking

• Banking Product Management

• Product Strategy

• Commercial Deposits

• Banking Product Portfolio Management