Product Marketing Coordinator

Product Marketing Coordinator

Our client, DIRECTV FOR BUSINESS, is seeking a proactive and detail-oriented Product Marketing Coordinator to join the marketing team. This role is ideal for a self-starter with strong project

management skills, sharp writing and communication ability, and comfort working in a fast-paced, cross-functional environment.

You will play a key role in supporting integrated product marketing campaigns, managing event

marketing programs, and partnering with creative and media agencies from concept through

completion. This is a newly created position and a great opportunity to grow your career in product and brand marketing while taking ownership of meaningful work across the business.

Key Responsibilities:

• Support the development and execution of integrated product marketing campaigns across multiple channels, including digital, trade, and sales enablement
• Coordinate event marketing programs and deliverables across internal teams and agency partners, including sponsorships, conference advertising, booth graphics, signage, collateral, and other event assets
• Track and analyze campaign performance - including weekly call report metrics such as qualified leads and activations driven by marketing - providing ongoing insights and recommendations to optimize results and inform future initiatives
• Partner with agency teams to manage creative projects from concept through completion, including developing creative briefs, coordinating stakeholder input, and facilitating Brand and Legal reviews and approvals
• Lead small projects independently or drive substantial portions of larger organizational initiatives
• Own project timelines, manage dependencies, and proactively resolve roadblocks that could impact schedules or milestones
• Communicate campaign status, results, and risks to leadership, incorporating feedback into ongoing execution
• Prepare weekly, monthly, and quarterly campaign reporting, with cadence varying by vertical
• Collaborate day-to-day with Sales, Events, Marketing, Brand, Legal, Product, and Operations teams, as well as creative, digital, and media-buying agency partners
• Coordinate creative reviews and approvals using the DIRECTV Digital Asset Management (DAM) platform and Ziflow

Required Qualifications:

• 2-3 years of experience in product marketing, brand marketing, or a related field
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Excellent written and verbal communication skills
• Familiarity with marketing and communication best practices, with the ability to translate complex products, services, and technical information into clear, compelling customer-facing messaging
• Proficiency in Microsoft Office Suite, particularly Word and PowerPoint (daily use) and Excel, plus working knowledge of Adobe PDF tools
• Asks the right questions and double-checks accuracy before proceeding - this role involves complex products, multiple stakeholders, and sometimes conflicting information
• Balances accuracy and deadlines, given the involvement of Brand, Legal, product claims, and regulatory considerations
• Demonstrates strong leadership and accountability - providing direction, delivering constructive feedback, holding partners to commitments, and proactively managing deadlines and stakeholder updates
• Organized and disciplined with time and competing priorities, and equally comfortable creating
• structure from scratch
• Thrives in a fast-paced environment where every day looks different
• Able to travel occasionally (roughly once a quarter), including for company all-hands events

Job Will Remain Open Until Filled