Product Marketing Director

Product Marketing Director

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Product Marketing Director

Heylist is looking for a strategic, growth-driven Product Marketing Director to lead the intersection of product, brand, and revenue. In this role, you''ll define how our products are positioned, launched, and adopted, ensuring every innovation translates into measurable business impact, while leading go-to-market strategy, shaping market positioning, and building the product marketing function as we scale. If you thrive in fast-moving SaaS environments, enjoy turning customer insights into growth opportunities, and excel at aligning cross-functional teams around a shared vision, we''d love to meet you.

Experience

8

• Years

Job type

Full Time

Location

Flexible

Language

English & French

Salary

~$120,000 CAD

Apply now

About the Role

As Product Marketing Director, you''ll own the strategy that connects our product innovation with market success. You''ll lead product positioning, messaging, pricing support, competitive intelligence, and go-to-market execution for new products and features. Working closely with Product, Sales, Customer Success, and Marketing, you''ll ensure every launch drives awareness, adoption, and revenue while continuously optimizing performance through customer and market insights.

Key Responsibilities

• Define and lead Heylist''s product marketing strategy across all products and markets.
• Own end-to-end go-to-market strategy for new products, features, and platform releases.
• Develop compelling positioning, messaging, and value propositions that differentiate Heylist in the market.
• Partner with Product, Sales, Customer Success, and Marketing to align product launches with commercial objectives.
• Lead competitive analysis, market research, and customer insights to influence product strategy and roadmap decisions.
• Build launch frameworks, sales enablement materials, and product marketing playbooks that scale.
• Measure product adoption, launch performance, customer engagement, and revenue impact, using insights to continuously improve results.
• Establish the product marketing function, processes, and best practices as the company grows.

Qualifications

• 8+ years of experience in Product Marketing, Growth Marketing, or Go-to-Market leadership within SaaS, MarTech, AdTech, AI, or technology companies.
• Proven success leading product launches and driving customer adoption in high-growth environments.
• Strong expertise in positioning, messaging, competitive analysis, and product storytelling.
• Experience partnering with Product, Sales, and Executive teams to influence business strategy.
• Strong analytical mindset with the ability to translate data into actionable business decisions.
• Excellent communication and leadership skills with experience managing cross-functional initiatives.
• Entrepreneurial mindset, comfortable building new processes and scaling teams in a fast-paced environment.
• Fluent in English and French.

About Heylist

Heylist is transforming how brands and creators collaborate. Our platform helps marketers identify the right creators, streamline campaign management, and measure results with confidence. We partner with leading global brands and are building the go-to solution for data-driven creator marketing.

We're a fast-growing, venture-backed team fueled by curiosity, creativity, and execution. If you thrive in high-velocity environments and want to shape the future of the creator economy, you'll feel right at home.

Our Core Values

Trust is how people grow ideas, communities, and brands. We believe the future belongs to those who empower human creativity, earn trust, and create opportunities together.

At Heylist, we''re reimagining how consumers and marketing collaborate. We''re helping brands activate trusted communities, transform customers into creators, and make social marketing an

always-on engine for growth.

Our goal is simple: help every brand grow through the people who trust it most.

One

Be curious. Understand deeply.

Two

Cancel the noise. Simplify complexity.

Three

Be optimistic. Find the opportunity.

Four

Be useful. Help others win.

Five

Pursue excellence. Make good great.

Six

Stay relentless. Deliver results.

Seven

Be proud. As a team.

Benefits & Well-being

Health & wellness

Group insurance coverage and retirement savings contributions.

Equity & ownership

Stock option plan to grow with the company.

Work tools

Essential work tools covered by the company.

Flexible paid time off

Flexible paid days for illness or family obligations.

Inclusion & diversity

A diverse and inclusive environment where everyone is empowered to contribute.

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