Job Description:
- Product Marketing Manager
Reports to Vice President of Marketing, ECAM
Direct reports None
Key partners Sales leadership, VP Marketing, Demand Generation, Content, global creative
Location / level / comp Dallas, Texas
Role mission
Own how ECAM is positioned, packaged, and sold: messaging, competitive intelligence, launches, and the
enablement that turns all of it into sales productivity.
Key responsibilities
• Develop and maintain positioning and messaging by segment (enterprise/critical infrastructure and
commercial: construction, multi-family, commercial real estate)
• Own the competitive intelligence program: battlecards, win/loss analysis, market and pricing insight
• Lead product and offer launches end to end, coordinating demand generation, content, communications, and
sales
• Build and run the sales enablement library: pitch decks, talk tracks, objection handling, proposal support
• Support pricing and packaging decisions with buyer and competitive insight
• Equip the ABM program and enterprise pursuits with account-relevant narratives and executive-level materials
Success looks like (first 12 months)
• Documented messaging architecture and battlecards in active use by sales within two quarters
• Win/loss program producing quarterly insights that change how ECAM sells
• Measurable lift in seller confidence and content usage (enablement adoption metrics)
Required qualifications
• 7+ years in B2B marketing with 4+ years in product marketing for a considered-purchase, field-sales-led product
or service
• Demonstrated ownership of positioning/messaging that sales actually used, with examples
• Experience running win/loss and competitive programs
• Strong writing and executive communication skills
Preferred qualifications
• Security, IoT, industrial technology, or managed-services background
- • Experience marketing recurring-revenue services and supporting pricing decisions