Product Marketing Manager

Kahua

Alabama

2 days ago

Job Description

Position Description

Position Title: Product Marketing Manager

Department: Marketing

Location: Alpharetta, GA or remote

Reports to: Director of Product Marketing

Supervisory Responsibilities:

Drives initiatives and manages deliverables within their domain of expertise while operating as a non-supervisory team member.

Job Scope and Accountabilities:

The Product Marketing Manager is responsible for developing and executing go-to-market strategies that clearly communicate the value of Kahua’s platform and solutions. This role is central to defining messaging, positioning, competitive differentiation, and customer engagement across vertical and product lines. The ideal candidate combines strategic insight with content creation skills, collaborating across departments to drive pipeline and adoption.

Key Responsibilities:

With input from product and revenue organization leadership, owns and iterates on product messaging, value proposition, and positioning within the market
Plan and execute product launches in coordination with Product, Enablement, Sales, Marketing, Partner, and Customer Success teams
Lead go-to-market process for new product solutions and capabilities – internally, externally and to the partner network driving adoption and growth
Collaborate with industry vertical and content teams to support demand generation initiatives
Analyze win/loss data and customer feedback to inform messaging and positioning
Ensure consistency of messaging across channels and content
Create and maintain materials and tools such as presentations, product videos, product brochures and other tools to support the revenue and partner teams
Collaborate with brand and content team to develop thought leadership and other assets across verticals to drive brand awareness and engagement

Experience Required:

3 - 5 years in product marketing
Familiarity with the Construction industry (Preferred)
Portfolio of impactful content including customer and sales facing deliverables

Education & Professional Experience:

Bachelor's degree in Marketing, Business, Communications, or a related field
Certification in Product Marketing (preferred)
Familiarity with CRM, marketing automation, and analytics tools

Interpersonal & Business Skills:

Strategic thinker with strong project management and execution capability
Strong ability to get alignment from stakeholders across the organization
Ability to demonstrate success in key areas of responsibility by setting goals, managing KPIs, analyzing data, drawing conclusions, and developing recommendations
Deep understanding of go-to-market processes and B2B customer journeys
Collaborative and cross-functional mindset
Analytical approach with a focus on outcomes and engagement
Strong project management and multitasking skills
Exhibits alignment with Kahua’s Core Values of Teamwork, Customer Focus, Continuous Improvement, Performance, and Work-Life Balance

Kahua is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at careers@kahua.com.

Numbers & Facts

Location	Alabama
Website	https://www.kahua.com/about/careers/

Skills

Analysis Skillsunmatched
Brand Marketing (Branding)unmatched
Brochuresunmatched
Business-to-Business (B2B)unmatched
Communication Skillsunmatched
Constructionunmatched
Content Developmentunmatched
Continuous Improvementunmatched
Cross-Functionalunmatched
Customer Relationsunmatched
Customer Relationship Management (CRM)unmatched
Customer/Client Researchunmatched
Data Analysisunmatched
Delivery Managementunmatched
Demand Generationunmatched
Leadershipunmatched
Market Entry Strategyunmatched
Marketingunmatched
Marketing Automation Softwareunmatched
Marketing/Promotional Messagingunmatched
Multitaskingunmatched
Performance Managementunmatched
Performance Metricsunmatched
Product Marketingunmatched
Product Positioningunmatched
Product/Service Launchunmatched
Project Executionunmatched
Project/Program Managementunmatched
Salesunmatched
Set Goalsunmatched
Team Playerunmatched
Thought Leadershipunmatched

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