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Skills
- Business-to-Business (B2B) Marketingunmatched
- Business-to-Consumer (B2C) Marketingunmatched
- Campaignsunmatched
- Channel Strategiesunmatched
- Cross-Functionalunmatched
- Customer Acquisitionunmatched
- Customer Relationsunmatched
- Customer Retention/Renewalunmatched
- Customer/Client Researchunmatched
- Enterprise Marketingunmatched
- Enterprise Salesunmatched
- Healthcareunmatched
- Leadershipunmatched
- Long-Term Careunmatched
- Market Entry Strategyunmatched
- Marketingunmatched
- Marketing Strategyunmatched
- Medical Productsunmatched
- Member Orientationunmatched
- Metricsunmatched
- Onboardingunmatched
- Product Developmentunmatched
- Product Marketingunmatched
- Product/Service Launchunmatched
- Salesunmatched
- Thought Leadershipunmatched
- Voice Productsunmatched
Description
One Medical Enterprise is transforming how employers deliver healthcare to their workforce. As a Principal Product Marketing Manager, you will be the strategic marketing lead for One Medical"s enterprise product portfolio-owning go-to-market strategy, product launches, and content programs that drive member activation, engagement, and client retention across our employer-sponsored membership base.
This is a high-impact, cross-functional role at the intersection of product, sales, and marketing. You will work closely with Product, Enterprise Sales, Client Success, Clinical Operations, and Central Marketing to bring new capabilities to market and ensure enterprise members and employer clients understand and adopt the full value of One Medical.
Key job responsibilities
Product Launches & GTM Strategy
- Develop launch plans with clear positioning, messaging, audience segmentation, channel strategy, and success metrics
- Partner with Product and Clinical teams to translate complex healthcare offerings into compelling, accessible value propositions for employer clients and enterprise members
Content & Messaging
- Build and maintain a differentiated messaging framework for One Medical Enterprise across client segments
- Develop high-quality content assets including sales enablement materials, client-facing collateral, member education content, onboarding materials, and thought leadership
- Ensure content addresses key enterprise member barriers
- Partner with Enterprise Marketing on onboarding email series, engagement campaigns, and lifecycle communications to drive first-time and repeat engagement
Market & Customer Insights
- Conduct and synthesize research on enterprise member behavior, employer buyer needs, and competitive landscape to inform product and marketing strategy
- Translate insights into actionable recommendations for Product, Marketing, and Client Success teams
Cross-Functional Leadership
- Serve as the marketing voice in product development, ensuring enterprise member and employer client needs are represented from ideation through launch
- Collaborate with Enterprise Sales and Client Success to develop segment-specific activation strategies for Strategic, SMB, and Channel Partner clients
About the team
The One Medical Enterprise Marketing team is a high-impact, cross-functional organization responsible for driving member acquisition, activation, engagement, and retention across our employer-sponsored membership base. The team operates at the intersection of B2B and B2C marketing-partnering with employer clients to unlock member access while directly engaging enterprise members to drive healthcare utilization and long-term retention.
Numbers & Facts
| Location | Seattle, WA |
| Industry | Retail |
| Company Size | 10,000 employees or more |
| Year Founded | 1994 |
| Website | http://Amazon.com/militaryroles |
About Company
At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles