Interested in working for Amazon credit cards? We are looking for a Product Marketing Manager to lead Content Optimization (i.e. A/B testing) on a proprietary machine learning advertising platform. You will own a roadmap, build tests and scale learnings for our credit products. The successful candidate thrives in fast paced environments, loves to test and learn, and is motivated by driving results.
In this role, you will be responsible for building an annual plan, and championing marketing experiments to improve advertising content. You will focus on all aspects of the acquisition funnel - banners, marketing pages, and application form - to continually improve customer conversion. You will lead testing projects from end to end, partnering with a team of high caliber marketers, data scientists, designers, and product managers across Amazon. The role requires creativity, as you will build, refine and execute customer focused messaging and advertising. In parallel, you will pay special attention to regulatory and compliance requirements. You will dive into the results data from your experiments and share performance and learnings - course correcting and scaling to deliver results. You will share results on an ongoing basis with leaders within Amazon and with our bank partners.
The ideal candidate will have a passion for experimentation and content optimization (benefit messages, design, copy, creative elements, etc.), can execute flawlessly and focus on the details. To be successful, you'll need to be a strong communicator, enjoy developing hypotheses for new messaging and images to test, and be able to work backwards to earn trust with key stakeholders across multiple teams. If you are organized, analytical, and data driven, with an interest in independently driving results, this is a great role for you.
Key job responsibilities