Product Marketing Manager

Hiring for 2 roles

Product Marketing Manager, Subscription Management

Recurly is hiring a Product Marketing Manager to own go-to-market for Recurly Subscription Management. You'll report to the head of Product Marketing and work directly with Product, Marketing, Sales, CS, Finance, and just about every other department in the business through your GTM motions. You'll shape what we say, what we charge, and how sellers win.

Product Marketing Manager, Engage

Recurly is hiring a Product Marketing Manager to own go-to-market for Recurly's Engage offering that enables merchants to acquire, upsell, and retain subscribers with real-time, in-product experiences that drive immediate billing outcomes. You'll report to the head of Product Marketing and work directly with Product, Marketing, Sales, CS, Finance, and just about every other department in the business through your GTM motions. You'll shape what we say, what we charge, and how sellers win.

What you will do (both roles)

• Know the buyer cold. Who they are, how they buy, what makes them pick us or someone else. Be the person Product and the Field ask.
• Own positioning and messaging. Build and maintain the messaging guide, including ICP, pillars, and proof points. Make it sharp enough that sellers use it without you in the room.
• Win against competitors. Track key competitors. Build playbooks and battlecards that tell sellers what to say and when to walk away.
• Shape pricing and packaging. Work with Product Marketing leadership and Finance on packaging and pricing decisions, and turn them into something the field can sell.
• Lead launches. Run cross-functional launches for new products and capabilities from plan to enablement to post-launch results.
• Enable the field. Build training, decks, and tools that help reps close. Continuously monitor and show up on calls to hear what's landing.
• Close the loop with Product. Bring customer input, market shifts, and competitive moves into roadmap conversations.
• Brief Demand Gen and Content. Help inform demand gen campaign strategy with clear commercial goals of the product line and a point of view on how to target the market effectively.
• Grow the install base. Partner with Product, Sales, and CS on adoption and expansion programs that drive retention and revenue.
• Own commercial success. Assess commercial performance of the product line in partnership with Product, Sales, CS, and Finance, and define a path to further improve results.