Product Marketing Manager, Fitbit Hardware

Product Marketing Manager, Fitbit Hardware

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corporate_fareGoogleplaceMountain View, CA, USA; San Francisco, CA, USA

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Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

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XApplicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; San Francisco, CA, USA.

Minimum qualifications:

• Bachelors degree or equivalent practical experience.

• 6 years of experience in product marketing, brand marketing, consumer hardware or growth marketing.

• Experience managing end-to-end product launches, lifecycle marketing initiatives or end-to-end go-to-market campaigns.

• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience leading business metrics (e.g., attachment rates, margins) and navigating ambiguity to launch products.
• Experience utilizing AI productivity tools to solve complex problems and streamline business workflows.
• Experience marketing consumer hardware, wearables, lifestyle electronics, or retail accessories.
• Demonstrated ability to translate consumer insights and market analysis into strategic marketing briefs and business models.
• Ability to influence cross-functional stakeholders (Product, Engineering, Sales, Design) and lead un-siloed teams.
• Strong narrative-building and communication skills to present strategic plans to creative teams and leadership.

About the job

In this role, you will partner closely with Product Management, Engineering, Industrial Design, PR, GTM, Brand, Business Development, and Sales to shape the product development process and lead end-to-end global go-to-market (GTM) strategies. You will act as a trusted collaborative leader, leveraging deep user insights to influence cross-functional decision-making, optimize pricing and portfolio strategy, and ensure our product positioning resonates strongly to drive user personalization and business growth.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Googles products solve the worlds problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Define product positioning and messaging for the hardware and accessory portfolio. Partner with Product teams to integrate the user friendly features into development.

• Analyze market trends, consumer data, and research to identify new opportunities (e.g., form factors, materials) and influence product and portfolio strategy.

• Partner with Finance, PM, and Merchandising to optimize pricing, promotions, and portfolios to meet revenue and margin targets.

• Coordinate alignments across Design, Engineering, Brand, Sales, and regional teams to ensure flawless execution of campaigns and product launches.

• Develop and execute comprehensive, user-centric global GTM plans for new Fitbit devices, accessories, features, and collaborations, ensuring alignment across channels.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Googles Applicant and Candidate Privacy Policy.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Googles EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.