Product Marketing Manager

About the Role

Prevail Recruiting is partnering with a growing energy hardware company seeking a hands-on Product Marketing Manager to lead product positioning, launches, campaigns, content, and sales enablement. Reporting to the Head of Sales & Marketing, you'll help introduce innovative physical products to new markets and build the marketing systems that support commercial growth. This is a builder role—not a position focused solely on strategy or managing agencies.

Responsibilities

• Own product positioning, messaging, and go-to-market strategies for technical hardware products.
• Launch new products into markets where customers may be unfamiliar with the company or technology.
• Personally develop website content, campaigns, technical collateral, case studies, presentations, and sales tools.
• Lead marketing initiatives across email, LinkedIn, trade shows, digital channels, and PR.
• Manage website optimization, SEO, lead generation, and pipeline reporting through HubSpot or similar platforms.
• Use AI and automation to streamline content creation, workflows, and reporting.
• Partner with engineering and sales to translate technical capabilities into clear customer value.

Required Skills

• 5+ years of B2B product marketing experience in industrial equipment, manufacturing, energy, hardware, capital equipment, or construction-related products.
• Proven experience launching physical products or technical product lines into new markets.
• Strong hands-on writing, campaign execution, technical content, and sales enablement experience.
• Experience with CRM platforms, demand generation, marketing analytics, and measuring revenue impact.
• An entrepreneurial mindset and willingness to personally execute in a lean, fast-moving environment.

Pay range and compensation package

• Location: Phoenix, AZ — Full-time onsite; relocation considered.
• Compensation: $110K–$170K total cash (base + bonus), depending on experience, plus equity.