Our client is seeking an experienced Product Marketing Manager to own end-to-end positioning, messaging, and go-to-market strategy for product launches and feature releases. This role requires strategic thinking, cross-functional coordination, and the ability to navigate complex technical developments while driving clear communication across internal and external stakeholders.
Responsibilities & Qualifications
Own positioning, messaging, and go-to-market strategy for product launches and releases
Manage end-to-end product launch execution, including timeline coordination, workstream dependencies, and release milestones
Coordinate cross-functional workstreams and maintain strong ownership of assigned initiatives
Maintain release websites and supporting content to ensure accuracy and relevance
Identify, communicate, and mitigate risks, blockers, and timeline shifts with early visibility
Connect go-to-market, strategy, and operations efforts to align business objectives
Navigate complex technical developments and shape GTM strategy in response to evolving product capabilities
Provide clear, timely information to client stakeholders and cross-functional teams
Requirements
8–12 years of product marketing, go-to-market strategy, or management consulting experience
Demonstrated expertise in positioning, messaging, and launch strategy execution
Strong project and program management skills with ability to coordinate multiple workstreams
Experience managing subscription product launches and digital marketing initiatives
Proficiency in content management, website maintenance, and digital fluency
Familiarity with AI capabilities and applications in product or marketing context
Excellent communication and stakeholder management skills in fast-paced, cross-functional environments
Numbers & Facts
Location
San Francisco, California
Skills
Artificial Intelligence (AI)unmatched
Communication Skillsunmatched
Content Managementunmatched
Cross-Functionalunmatched
Management Consultingunmatched
Market Entry Strategyunmatched
Marketing Softwareunmatched
Online Marketingunmatched
Organizational Skillsunmatched
Product Managementunmatched
Product Marketingunmatched
Product/Service Launchunmatched
Project/Program Managementunmatched
Risk Managementunmatched
Time Managementunmatched
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