Product Marketing Manager, Social Growth, Ads Marketing

Product Marketing Manager, Social Growth, Ads Marketing

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corporate_fareGoogleplaceSan Francisco, CA, USA

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Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

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XApplicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Minimum qualifications:

• Bachelors degree or equivalent practical experience.

• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).

• Experience managing cross-functional or cross-team projects.

• Experience with social campaigns or community management.

Preferred qualifications:

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.

• Experience in consulting and working with behavioural marketing data.

• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.

About the job

As the Product Marketing Manager of Social Growth Marketing, you will be a critical driver of business growth for Google Ads. You will be responsible for developing and executing a sophisticated social media strategy that amplifies our most successful content, targets key decision-makers at the worlds largest brands and agencies, and generates a predictable pipeline of high-quality leads for our sales teams. You will own the social go-to-market execution and will be responsible for optimizing our campaigns for maximum business impact. This role requires a data-driven and investigative leader with a deep understanding of paid social platforms, a passion for performance marketing, and a proven ability to build and scale lead generation programs that deliver measurable results.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Googles products solve the worlds problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Develop and lead the end-to-end social media strategy for Google Ads across LinkedIn, YouTube and emerging platforms. Partner with cross-functional teams to create "social-first" launch moments for new AI-powered features and advertising tools.
• Drive a "community-first" approach by leading and executing a comprehensive community management strategy designed to boost engagement and brand loyalty. Real time monitoring of community sentiment and content performance. Scale our social channels and establish high-impact community advocacy programs in partnership with digital marketers and influencers.
• Utilize social listening to identify strategic opportunities to inform briefs and creative optimization recommendations.
• Optimize content performance for the key performance indicators: social reach and engagement. Use social listening tools and platform analytics for regular organic reporting, engaged analysis and identify content optimization learnings.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Googles Applicant and Candidate Privacy Policy.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Googles EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.