Product Marketing Manager, Targeting

About the Team: Our Targeting and Audiences PMM team covers Demographic Targeting, Advanced Manual Targeting, Audiences Targeting, and Automatic Targeting. We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in product management, marketing science and business marketing to assess key gaps and develop the strategic direction for our automated targeting solutions and advanced detailed targeting solutions.

TikTok s targeting capabilities are a key lever to unlock advertiser budgets and drive ad performance by enabling advertisers to reach the right users, with the right message, at the right moment.

About the Role: You will use your experience and marketing knowledge working with Targeting and Audience Product Management to develop the strategy and bring together cross-functional stakeholders to execute on those plans. Inbound, strategy development and go-to-market execution will all be critical elements of this role.

You deeply understand ad tech, TikTok and competitor ads manager products, and Targeting and Audiences capabilities.

Responsibilities:

• Owner of TikTok s automated targeting solutions and supporting other demographic and advanced targeting products. - Define and execute the go-to-market strategy for TikTok s Targeting and Audience products.
• Develop thought leadership around key product launches and respond to industry developments, partnering closely with the Global Business Marketing team
• Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these
• Partner closely with the Sales and regional PMM teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
• Communicate the value proposition of new Targeting and Audience products to all stakeholders and ensure that effective collateral and packages are created. Minimum Qualifications:
• 5+ years of product marketing or product management experience with digital ad products
• 5+ years of experience in the digital advertising industry in a measurement capacity
• Strong knowledge of Targeting and Audience solutions and both TikTok and competitor Ads Manager products

Preferred Qualifications:

• BA/BS degree or above
• Excellent communication, presentation and analytical skills.
• Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.