Product Strategy & Development, Senior Manager

Norwegian Cruise Line
  • Miami, Florida
    5 days ago

    Job Description

    GROW YOUR CAREER WITH US
    At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we’re continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family!

    APPLY ONLINE
    If you’re interested to be considered for this position, please click the blue APPLY button at the top of the page to get started. All candidates must complete an on-line application to be considered.

    JOB SUMMARY

     

    The Senior Manager, Product Strategy & Development is responsible for shaping the future of the guest experience by leading the strategy, development, and optimization of product offerings across ships and private destinations. This role combines strategic vision, analytical rigor, and cross-functional leadership to identify opportunities, develop differentiated product concepts, and drive initiatives from ideation through implementation. Through deep understanding of consumer needs, market trends, competitive dynamics, and business performance, this leader will help define the product roadmap, influence key investment decisions, and deliver experiences that strengthen the brand, elevate guest satisfaction, and drive long-term business growth.


    DUTIES AND RESPONSIBILITIES


    • Lead the development of long-term product strategy and roadmap priorities across ships, private destinations, and future guest experiences, ensuring alignment with brand objectives, guest needs, and business goals.
    • Identify and evaluate new product opportunities through analysis of consumer insights, guest feedback, market trends, competitive intelligence, and business performance data.
    • Partner closely with New Build, Innovation, Operations, Revenue Management, and Destination teams to shape the vision, experience principles, and strategic requirements for future fleet and destination developments.
    • Develop robust business cases for new product concepts and enhancements, including opportunity sizing, investment analysis, expected return, and strategic rationale.
    • Drive the end-to-end product development lifecycle from concept through implementation, ensuring new offerings deliver differentiated guest experiences and measurable business impact.
    • Establish performance measurement frameworks and success metrics for product initiatives, monitoring outcomes and recommending enhancements to maximize guest satisfaction, revenue, profitability, and brand equity.
    • Conduct ongoing assessments of existing product offerings to identify opportunities for optimization, innovation, and portfolio rationalization.
    • Create strategic recommendations and executive-level presentations that translate complex analyses into actionable insights and support key business decisions.
    • Lead competitive benchmarking efforts and maintain a comprehensive understanding of industry trends, emerging consumer preferences, and best practices across travel, hospitality, leisure, and adjacent industries.
    • Facilitate cross-functional alignment among product owners, architects, operations, commercial teams, and marketing partners to ensure strategic consistency and successful execution of product initiatives.
    • Serve as a key steward of product information and positioning, ensuring consistency, accuracy, and accessibility of product knowledge across the organization.
    • Partner with Product Marketing and Creative teams to translate product strategy and differentiators into compelling guest-facing narratives, campaign inputs, and launch plans.
    • Develop scalable frameworks, tools, and processes that improve the way product concepts are evaluated, prioritized, developed, and communicated across the enterprise.
    • Support executive leadership in defining future-state product vision and identifying transformational opportunities that strengthen competitive advantage and drive long-term growth.
    • Perform other job-related duties as assigned.

     

    QUALIFICATIONS

     

    DEGREE TYPE: Bachelor's Degree


    FIELD(S) OF STUDY: Business, Product Development, Marketing

     

    EXPERIENCE:

    • Minimum 5 years of experience in Product Development or Business Strategy

     

    COMPETENCIES/SKILLS

    • Strong leadership skills to influence across cross-functional areas of the business.
    • Excellent written and verbal communications skills.
    • Strong analytical skills with ability to collect, structure and analyze information, and develop creative and support plans to meet business objectives.
    • Ability to be highly detail oriented and organized in order to manage multiple projects.
    • Strong decision-making skills to effectively lead teams towards goals.
    • Creative and strategic thinker. 
    • Strong interpersonal skills to work successfully and effectively in a team-based environment and cross-functional role.
    • Ability to maintain good knowledge of all destination and product offerings including competitors to impact briefs and positioning work.

    ABOUT NCLH
    Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands. The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.

    LEARN MORE ABOUT OUR COMPANY:

    At a Glance                                      
    Brand Overview                    
    Norwegian Cruise Line     
    Oceania Cruises
    Regent Seven Seas Cruises

    New Releases                       

    EQUAL OPPORTUNITY EMPLOYER

    It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.

    The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

    Numbers & Facts

    LocationMiami, Florida
    Websitenclhltd.com/investors/company-information

    Skills

    • Analysis Skillsunmatched
    • Benchmarkingunmatched
    • Best Practicesunmatched
    • Brand Marketing (Branding)unmatched
    • Business Caseunmatched
    • Business Growthunmatched
    • Business Intelligenceunmatched
    • Business Strategyunmatched
    • Business Supportunmatched
    • Campaignsunmatched
    • Competitive Analysis/Strategyunmatched
    • Consumer Goods and Servicesunmatched
    • Cross-Functionalunmatched
    • Customer/Client Researchunmatched
    • Detail Orientedunmatched
    • Establish Prioritiesunmatched
    • Industry/Trade Analysisunmatched
    • Interpersonal Skillsunmatched
    • Investment Analysisunmatched
    • Leadershipunmatched
    • Market Trend Analysisunmatched
    • Marketingunmatched
    • Metricsunmatched
    • Multitaskingunmatched
    • Needs Assessmentunmatched
    • Operations Managementunmatched
    • Organizational Skillsunmatched
    • Performance Metricsunmatched
    • Presentation/Verbal Skillsunmatched
    • Process Improvementunmatched
    • Product Developmentunmatched
    • Product Lifecycleunmatched
    • Product Marketingunmatched
    • Product Planningunmatched
    • Product Positioningunmatched
    • Product Programsunmatched
    • Product Strategyunmatched
    • Product Testingunmatched
    • Product/Service Launchunmatched
    • Profit & Lossunmatched
    • Project/Program Managementunmatched
    • Revenue Managementunmatched
    • Sales Qualificationunmatched
    • Scalable System Developmentunmatched
    • Strategic Analysisunmatched
    • Strategic Planningunmatched
    • Team Lead/Managerunmatched
    • Trend Analysisunmatched
    • Vehicle Fleetsunmatched
    • Writing Skillsunmatched

    Level up your application

    Professional resume templates

    Browse dozens of recruiter approved resume templates, layouts and formats. Choose your favorite and make it your own in minutes.

    Free resume templates

    Resume Builder

    Improve your existing resume or start from scratch and create a standout, ATS-friendly resume. Add job-specific content, download and apply.

    Resume Builder