Programmatic Marketing Manager

Programmatic Marketing Manager

Job Summary

The Programmatic Marketing Manager will own and drive omnichannel programmatic advertising and the DTC go-to-market strategy for RxLocal, RedSail’s patient-facing mobile app. This is a high-impact, highly visible role at the intersection of patient engagement, pharma brand marketing, RedSail pharmacy customers, and digital health — built for a marketer who thrives in a build-it-from-scratch environment and wants to shape how pharmacy patients discover, adopt, and stay engaged with a platform designed to improve their health.

You will work closely with demand-side platforms (DSPs), marketing, product management, and the pharmacy and pharma sales teams to develop messaging, campaigns, and channel strategies that grow RxLocal's patient user base, drive pharma brand engagement, and position RedSail as the must-have patient engagement partner for pharmaceutical manufacturers and preferred patient engagement app for pharmacies.

Key Duties

Programmatic and Paid Media Campaigns

• Own the relationship with demand-side platforms/agencies to run advertising programs that yield high-performing results via engagement with the patients of our pharmacy customers
• Oversee the maintenance of multiple campaigns, creative assets, and performance.
• Collaborate with RedSail’s clinical teams to ensure ad campaigns will be effective for our pharmacies

Patient-Facing DTC Marketing

• Own and execute the DTC marketing strategy for RxLocal, driving patient app awareness, download, activation, and retention across digital and pharmacy-based channels
• Develop patient acquisition campaigns across paid digital (Meta, Google, programmatic), pharmacy in-store, and CRM/SMS channels
• Build and optimize omnichannel patient journeys from first touchpoint through refill adherence and long-term engagement
• Create patient-facing content and creative assets that drive measurable engagement and retention
• Translate clinical and product capabilities into clear, compelling, consumer-friendly messaging that resonates with patients managing chronic conditions
• Partner with ad agency on patient ad deployment within RxLocal App

Pharma Brand Positioning & Marketing

• Develop marketing materials, pitch decks, case studies, and thought leadership content that support the pharma sales and business development team in winning new brand partnerships
• Build RxLocal's positioning and messaging for pharmaceutical manufacturer audiences — including brand teams, patient services leads, and market access stakeholders
• Create co-branded marketing programs and campaign assets for pharma advertisers running copay, adherence, or patient support programs through RxLocal
• Partner with the pharma sales team on account-based marketing (ABM) strategies targeting priority pharma brands, including programmatic advertising and LinkedIn campaigns

Strategy and Analytics

• Define and track KPIs for all DTC and B2B marketing programs — patient acquisition cost, activation rate, retention, and pharma advertiser pipeline contribution
• Conduct market research and competitive analysis to identify positioning opportunities against comparable patient app and hub vendor platforms
• Work with the product team to ensure app feature launches are supported by strong go-to-market plans, messaging, and patient-facing content
• Monitor and report on campaign performance to leadership on a regular cadence, with clear recommendations for optimization

Education/Training

• Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or a related field required.
• Master's degree (MBA or equivalent) is a plus.

Required Work Experience/Skills

• Must have experience working with ad agencies and demand-side platforms (DSPs)
• 5+ years of programmatic media and digital marketing experience, with meaningful DTC or patient/consumer-facing marketing experience in healthcare, digital health, pharma, or health tech
• Demonstrated experience building and executing patient acquisition or consumer engagement campaigns across digital channels (paid social, SEM, programmatic, CRM/email/SMS)
• Strong written and verbal communicator
• Experience working in a fast-paced, high-growth product or platform environment
• Proficiency with marketing analytics - you are comfortable owning performance metrics, building reports, and making data-driven decisions
• Energized by the challenge of building an audience and a brand from the ground up
• Ability to hold two audiences in your mind at once: the patient picking up a prescription and the pharma brand manager deciding where to invest their patient engagement budget
• Care for the patient at the end of the transaction

Preferred Work Experience/Skills

• Background in pharmacy, pharma brand marketing, patient support programs, hub services, or a patient-facing health app (copay, adherence, or affordability platforms a strong plus)
• Experience with product marketing — developing positioning, messaging frameworks, and go-to-market plans for new platform features or products
• Familiarity with pharma regulatory environment for DTC content — understanding of FDA promotional guidelines, HIPAA, and fair balance requirements
• Experience supporting a B2B sales team with account-based marketing, sales enablement content, and demand generation programs

Physical Demands, Working Conditions, and General Employment Guidelines

• Moderate or high levels of stress may be experienced in the performance of the job
• Physical Demands: The Marketing Manager may need to sit or stand for extended periods of time and use a computer or other electronic devices for prolonged periods.
• Working Conditions: The Marketing Manager will work in an office environment, with occasional off-site work as required.

Equipment

• Daily use of Microsoft Teams (phone), computer, printer, and other routine office equipment.
• Must have reliable and consistent internet access.
• PC and related software applications.

Safety to Self and Others

• Little responsibility for the safety of others. The job is performed in an office or remote setting where there are no hazardous materials or equipment.

Working Conditions/Hazards

• Position is performed in an open office environment or approved remote work location.

Compensation & Total Rewards

• The anticipated base salary range for this position is $80,000 - $90,000 annually. This position is also eligible for an annual target bonus of 4%. Actual compensation will be determined based on factors including relevant experience, skills, qualifications, and geographic location.
• Benefits include paid time off, medical, dental, and vision insurance, a 401(k) with a 5% company match, a fitness bonus, professional development opportunities, and programs that support overall well-being.

Work Location

• Hybrid at a RedSail Office
• • Spartanburg, SC
  • Irving, TX
  • Shreveport, LA
  • Oak Brook, IL
  • Cranberry Township, PA
  • Long Island, NY