Public Relations Coordinator

The Public Relations Coordinator supports the Director for Strategic Communications and LSU Health Shreveport''s mission, vision and values through the development of compelling editorial content that advances institutional priorities and strengthens the organization''s reputation. This is a highly responsible position requiring excellent writing, editing, interviewing, and organizational skills, as well as the ability to manage multiple projects simultaneously with limited oversight. The incumbent serves as a storyteller for LSU Health Shreveport, identifying newsworthy accomplishments across the institution and translating complex topics in healthcare, research, and education into engaging content for internal and external audiences. The Public Relations Coordinator serves as a writer and editor for major institutional publications, including magazines, newsletters, research communications, website content and other editorial projects. The position collaborates closely with faculty, researchers, administrators, students and staff to identify and develop stories that showcase the impact of LSU Health Shreveport across Louisiana and beyond. The holder of this position must maintain strict confidentiality regarding sensitive institutional information and possess the ability to successfully juggle multiple deadlines. Essential Functions (95%): Editorial Content Development & Institutional Storytelling - 40% Serve as the primary writer for LSU Health Shreveport's major publications. Lead the writing of the bi-annual Inside LSU Health Shreveport magazine Coordinate, compile and edit the quarterly academic newsletter, On the Inside, highlighting faculty, resident, fellow, student and staff achievement. Write and edit content for institutional newsletters, research newsletters and special publications. Identify, research, and develop compelling stories that support institutional priorities and showcase excellence in education, research and community engagement. Stories must be approved in advance of development by Director of Strategic Communication or Chief of Staff, Communications and Government Affairs. Conduct interviews with faculty, researchers, students, residents, fellows, community partners and others as warranted. Translate complex medical, scientific, educational, and research topics into clear, engaging content for public audiences. Write feature stories, faculty profiles, student success stories, research articles, community impact stories, and other long-form content. Develop and maintain editorial calendars for major institutional publications. Media Relations:- 40% Draft press releases, media advisories, business briefs, community articles, and other external communications. Support the Director for Strategic Communications in executing proactive media relations activities and special media initiatives. Assist in coordinating media interviews, gathering background materials, and preparing supporting content for media opportunities. Maintain and update media distribution lists and media databases. Monitor and track media coverage of LSU Health Shreveport and compile reports semi-annually and as requested. Determine media opportunities and story placements that support institutional priorities. Digital Communications Support - 15% Write and/or reformat content for publication on the LSU Health Shreveport website, newsroom, and digital communication channels. Assist with development and scheduling of social media content as directed by the Director of Strategic Communications. Ensure brand compliance for all news releases, media advisories, and related public affairs Monitor institutional, academic, residency, research, and student-affiliated social media accounts for compliance with university brand standards and social media guidelines. Provide support and guidance to affiliated departments, student organizations, and programs regarding social media best practices. Assist with maintaining accessibility standards and compliance across digital communication platforms. Marginal Functions (5%): Performs other related duties and responsibilities as assigned.