The Public Relations Specialist is responsible for assisting the Director of Media Relations implement the public relations plan that positions and promotes the International Spy Museum and its programming, educational mission, and priorities. They help obtain maximum exposure for the Museum through informing and responding to the media. They contribute to establishing and expanding the Museum's reputation as the premiere spokes "place" for the history of espionage and for providing a world-resource for historic, current, and late breaking espionage information.
Success Traits
Collaborative team player
Excellent writer with strong ability to communicate with others
Organized with extreme attention to detail
Works well in fast-paced and open office environment
Willingness to embrace SPY Core Values of Service Excellence, Team, Creativity, Diversity, and Fun
Responsibilities
Responds promptly to media requests from members of the local, national, and international press, other media and specialty contacts/affinity groups.
Supports Media Relations Director's planning and execution of broader strategies around Museum-wide announcements and priorities.
Researches and writes press materials including media alerts, press releases, fact sheets, background papers, and pitch letters according to approved media plan. Distributes approved press materials to meet lead times required by various media and/or in-house calendar deadlines.
Coordinates on-site filming, photography, radio and television broadcasts, and accompanies visiting media throughout the Museum. Arranges interviews with appropriate staff or board members to speak on behalf of the Museum.
Develops, maintains, updates, and ensures accuracy of the media contact database and PR image library.
Manages the Press Room of the International Spy Museum website, spymuseum.org, updating content to maximize press usability.
Maintains comprehensive records of media coverage and recordings of prominent television and radio coverage. Prepares and presents reports on media coverage.
Supports Program outreach including special cultivation of niche audiences.
Assists in the preparation of award entries, assembling images, researching media coverage to ensure on-time delivery of submissions.
Contributes to the MarComm department's efforts to build attendance and revenues.
Such other tasks as from time to time are assigned.
Minimum Education Required
BA/BS degree in Public Relations, Communications, Marketing, English, or related field.
Minimum Experience Required
1-2 years of media relations and/or public relations experience, preferably with an agency, museum, or historic site.
Skills Preferred
Strong verbal and written communication skills
Excellent grammar and proofreading skills
Comfort using media monitoring and database software
Meticulous follow-up and attention to detail/strong organizational skills
Ability to work collaboratively with others/strong sense of teamwork
Ability to multi-task
Ability to influence and persuade
Good judgement and decisiveness
How to Apply:
Please submit a resume and cover letter along with 1-2 writing samples. In your cover letter, we encourage you to share why the International Spy Museum appeals to you, what excites you about this role, and how you would approach telling the Museum's stories to diverse audiences.