Public Relations Specialist

Duties and Responsibilities

Essential Functions:

• Works collaboratively with the Public Relations team to identify priorities and develop/implement annual plans to support strategic priorities or implement best-in-class public relations work.
• Supports the Program Leads of Media Relations, Social Media, Community Engagement and Thought Leadership in plan execution.
• Aids in the creative execution of PR activities to enhance brand reputation and engagement.
• Provides event support, media escorts and other onsite support as needed.
• Supports crisis communication efforts.
• Continuously scans the internal and external environment, understands the system's major strategic and operating priorities.
• Writes and produces content including media releases, e-newsletters, talking points, speeches, articles, publications, brochures, posters, news releases, feature stories, online content, etc.
• Responsible for photography and videography of system functions and other related activities.
• Plans and coordinates meetings and special events to meet designated objectives.

Common Expectations:

• Maintains established policies and procedures, objectives, quality assessment and safety standards.
• Enhances professional growth and development through participation in educational programs, current literature, in-service meetings, and workshops.
• Provides outstanding service to all customers; fosters teamwork; and practices fiscal responsibility through improvement and innovation.
• Assists in proofreading, writing and idea development for internal communications projects.

Travel Requirements:

• Estimated Amount: 15% - Periodic travel required primarily for meetings, trainings, and periodic visits to clients, project sites, or system locations.