Job Summary: The Radio & Digital Sales Representative generates advertising, sponsorship, and community partnership revenue for WLCH programming, digital platforms, events, and special initiatives. Serving as WLCH's primary market representative in York, the position develops new business, manages client relationships, recommends advertising solutions, and coordinates campaign fulfillment while supporting SACA's community-centered mission. Essential responsibilities: - Develop sales strategies and pursue new advertising, sponsorship, and partnership opportunities through research, outreach, referrals, networking, client visits, and community engagement.
- Build and maintain relationships with advertisers, sponsors, businesses, nonprofit organizations, community leaders, and other stakeholders throughout York and surrounding communities.
- Manage opportunities throughout the sales cycle by assessing client needs and recommending appropriate radio, digital, event, and sponsorship solutions.
- Prepare and present approved proposals, sponsorship packages, rates, and advertising recommendations in coordination with the Vice President of Broadcasting.
- Maintain a qualified sales pipeline, work toward established activity and revenue goals, and keep accurate sales records, forecasts, and progress reports.
- Coordinate advertising orders, production requests, schedules, creative materials, sponsor acknowledgments, interviews, and promotional deliverables with appropriate internal teams.
- Provide responsive client service, monitor campaign fulfillment, support account renewals and billing follow-up, and escalate concerns requiring management approval.
- Represent WLCH and SACA at client meetings, networking functions, community events, fundraising activities, and promotional appearances while identifying relevant market and advertising opportunities.
- Perform other related duties as assigned, consistent with the position's purpose and level of responsibility.
Qualifications: - Bachelor's degree in marketing, communications, business, or a related field, or an equivalent combination of education and experience, plus at least two years of relevant sales, marketing, sponsorship, business development, or community relations experience.
- Bilingual proficiency in English and Spanish, with the ability to communicate effectively with clients, community members, and colleagues.
- Ability to build professional relationships, communicate value, manage priorities, exercise sound judgment, maintain confidentiality, and work independently toward measurable goals.
- Proficiency with Microsoft Office, social media, CRM or sales-tracking systems, and related business technology. WordPress experience is preferred.
- Ability to travel locally and maintain a regular field presence in York. Experience in broadcasting, digital advertising, nonprofit sponsorships, community-based sales, or the York market is preferred.
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