Recruiting Manager - De Pere, WI

POSITION SUMMARY

The Manager of Driver Recruiting is responsible for the day-to-day leadership, performance, and execution of WEL Companies' Driver Recruiting Department. This position oversees recruiting personnel, establishes daily and weekly performance expectations, monitors recruiting activity, and holds the team accountable for achieving company hiring goals.

The Manager of Driver Recruiting is responsible for ensuring the department consistently recruits and seats qualified CDL drivers to support fleet capacity, replacement needs, and operational requirements. This role manages recruiter productivity, applicant pipelines, recruiting processes, advertising effectiveness, and hiring results while partnering with Operations, Safety, Employee Relations, and Orientation to ensure successful driver onboarding.

A key responsibility of this position is the active management and growth of recruiting through social media platforms and digital recruiting channels. The Manager is expected to ensure consistent recruiting content, actively promote WEL's employment opportunities, and maximize engagement across applicable social media platforms. This includes establishing measurable KPIs for posting frequency, audience engagement, applicant leads, lead conversion, and hires generated through each platform. The Manager must continuously evaluate platform performance, drive recruiting activity, and hold the team accountable for producing measurable hiring results through these channels.

Success is measured by the department's ability to consistently achieve the company's monthly hiring targets of seated drivers while maintaining quality hiring standards, controlling recruiting costs, maximizing social media recruiting effectiveness, and supporting long-term driver retention.

ESSENTIAL FUNCTIONS

• Manage and drive recruiting activity across all company-approved social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant digital recruiting channels.
• Ensure consistent posting of driver recruiting content, employment opportunities, driver testimonials, company culture, and recruiting campaigns.
• Establish and enforce weekly and monthly social media activity expectations and measurable KPIs for each platform.
• Hold recruiting personnel accountable for actively utilizing social media to generate leads, engage prospective drivers, and convert applicants into seated drivers.
• Monitor social media performance, including posting frequency, reach, engagement, qualified leads, applications, conversions, and seated drivers generated by platform.
• Develop and maintain a recruiting social media content calendar in coordination with Employee Relations and Marketing to ensure consistent messaging and execution.
• Identify opportunities to expand WEL's recruiting presence, increase qualified applicant traffic, and improve engagement with prospective CDL drivers.
• Evaluate the effectiveness of paid and organic recruiting campaigns and recommend adjustments based on cost per qualified lead, cost per hire, and overall hiring results.
• Ensure timely responses to prospective drivers who inquire through social media platforms, with documented follow-up and accountability.
• Provide weekly reporting on social media recruiting activity, KPI performance, lead generation, and actual hiring results.
• Continuously evaluate new recruiting platforms, content approaches, and digital strategies to improve hiring production and reduce recruiting costs.

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

SKILLS & ABILITIES

Education:

• High School Diploma or equivalent; required
• Associate degree (Logistics, Business Management, or related field); a plus

Experience:

• 5+ years of transportation, recruiting or related experience; required
• 2+ years in leadership role; required

Computer Skills:

• Knowledge of Microsoft Office Suite and Windows; required
• Ability to learn and use proprietary software; preferred
• AS400 experience; preferred
• Driver Reach experience; preferred

Essential Skills:

• Excellent written and verbal communication skills.
• Promote and drive a culture of mutual respect and collaboration across all areas of the organization.
• Ability to balance department, companywide and team-orientated workplace mindset.
• Demonstrate ability to lead, develop a team, and align employees' strengths.
• Demonstrate willingness to be proactive.
• Ability to work professionally with a diverse group of internal and external individuals.
• Ability to tolerate high stress circumstances.
• High level of self and team accountability.
• Ability to multitask and time management.
• Strong ability to analyze data for key information