Referral Relationship Manager

• Develop and execute referral outreach and engagement strategies aligned to hospital performance goals and market opportunities.
• Maintain a consistent, structured engagement cadence with referring veterinarians through in-person visits, phone calls, email communications, and events.
• Build and maintain strong, trust-based relationships with referring doctors, practice managers, and key decision-makers.
• Customize engagement approaches based on the unique needs, preferences, and referral potential of each referring practice.
• Serve as the primary point of contact for the referring community and ensure timely, professional, and effective communication.

• Own the end-to-end planning and execution of continuing education (CE) programs, symposiums, open houses, and referring practice recognition events.
• Track attendance, referral impact, and ROI for all events and initiatives.
• Manage community partnerships and outreach activities, including relationships with shelters, emergency responders, and community organizations.
• Manage attendance and planning of all vendor needs for large VMA events including but not limited to IVECCS and ACVIM.

• Leverage centralized Ethos marketing resources and programs to support local growth priorities.
• Plan and execute strategic campaigns to launch new services, promote new clinicians, and increase awareness of hospital capabilities.
• Serve as the local hospital point of contact for all marketing and referral engagement activities.
• Partner with the regional Marketing Business Partner and centralized marketing subject matter experts to activate enterprise-wide growth initiatives.
• Serves as the hospital’s point of contact for collecting and submitting all final social media using the enterprise platform.

• Actively utilize CRM systems, referral dashboards, and analytics tools to track performance, monitor trends, and inform engagement strategies.
• Develop, maintain, and execute a quarterly Joint Business Plan (JBP) outlining local growth objectives, strategies, and activities.
• Analyze local competitive landscapes to anticipate threats, identify opportunities, and inform strategic decision-making.
• Maintain deep knowledge of hospital services, specialties, differentiators, and competitive positioning.

• Monitor and evaluate the hospital’s referral experience and workflows to identify gaps, resolve issues, and inform service delivery optimization.
• Partner with internal hospital leadership teams to address referring veterinarian concerns and enhance the overall referral experience.

• Manage the hospital’s referral engagement and marketing budget and track spending against plan.
• Maintain accurate documentation, activity tracking, and reporting as required.
• Support hospital leadership and the Ethos growth team in additional initiatives as assigned.

• In-Market Referral Engagement Activities – 65%
• Event Planning and Execution – 15%
• Collaboration with Centralized Marketing Resources – 10%
• Administrative & Reporting Responsibilities – 10%

• Mission-Driven: Motivated by Ethos' mission to improve the lives of pets and people through exceptional veterinary care.
• Grit & Resilience: Brings determination, persistence, and professionalism to a demanding, fast-paced environment.
• High Standards: Demonstrates strong accountability, integrity, and pride in delivering high-quality work.
• Curiosity: Actively seeks knowledge, feedback, and innovative approaches to improve outcomes.
• Self-Starter: Works independently, takes initiative, and drives results with minimal supervision.
• Relationship-Oriented: Builds trust, communicates effectively, and maintains strong professional relationships.
• Coachability & Growth Mindset: Open to feedback, adaptable, and committed to continuous improvement.

• Valid driver's license and clean driving record.
• Valid auto insurance coverage.
• Reliable personal transportation and ability to accurately track and submit mileage for reimbursement.
• Ability to work occasional evenings and weekends to support hospital and community events.

• Associate or bachelor's degree preferred; equivalent education and experience will be considered.
• 2-5 years of professional experience demonstrating the ability to manage multiple priorities, build relationships, communicate effectively, and drive business growth.
• Experience in sales, customer service, account management, marketing, or business development roles strongly preferred.
• Veterinary medicine or animal health industry experience is strongly preferred.
• Strong interpersonal, verbal, and written communication skills across in-person, phone, email, and virtual platforms.
• High level of organization, attention to detail, and follow-through.
• Proficiency with technology, CRM systems, and performance reporting tools.
• Ability to interpret basic performance metrics and use data to inform strategy and decision-making.

• Field-based role requiring frequent local travel to referring practices.
• Fast-paced, relationship-driven environment requiring flexibility and adaptability.
• Collaboration across hospital leadership as well as enterprise referral relations, marketing, and operations teams.

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