Salary: $45,000
Estimated Total Compensation: $100,000
The Regional Account Manager role is solely focused on identifying and pursuing new business opportunities. This position requires a proactive, self-motivated individual who excels at prospecting, lead generation, and closing. RAMs are skilled in networking, cold calling, and using various strategies to capture new clients and expand the customer base. Their primary goal is to drive revenue growth by acquiring new accounts, often in a highly competitive environment. Success in this role is measured by the number of new clients acquired, sales targets achieved, and the ability to quickly move prospects through the sales pipeline.
Essential Duties and Responsibilities
To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, other duties may be assigned:
- Strategic Sales Growth & Business Development:
- RAM will develop and implement strategic sales plans, prospecting for new customers across various channels (cold calling, referrals, digital outreach), and presenting compelling sales proposals to close deals. It emphasizes achieving and exceeding assigned sales goals through proactive business development.
- Consultative Selling
- RAM will use a sales approach focused on building a relationship with the customer to understand their unique needs, challenges, and goals. Instead of pushing a product or service, the salesperson acts as a consultant, offering tailored solutions that best address the customer's specific situation. This method emphasizes active listening, asking insightful questions to uncover pain points, and solutions to those pain points. The goal is to position the salesperson as a trusted partner who helps the customer make informed decisions, rather than simply closing a deal.
- Market Analysis & Competitive Intelligence:
- This area focuses on analyzing marketplace trends, sales data, and competitive activities to identify opportunities for growth. It involves preparing market analyses, monitoring competition, and providing forward-looking product and strategic recommendations to the company.
- Performance Management & Reporting:
- This point emphasizes the need to analyze individual sales performance against goals, address shortfalls, and maximize sales productivity. It also includes providing accurate and timely sales forecasts, communicating effectively with internal and external stakeholders, and representing the company as a brand ambassador at trade shows and meetings.
Qualifications
The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Bachelor's degree (B.A./B.S.) from four-year college or university or a minimum of 5 years relevant work experience, or equivalent combination of education and experience
- Professional oral and written presentation skills
- Proficient with Microsoft Business Application software, especially PowerPoint and Excel.
- Ability to work independently and demonstrate problem solving ability.
- Able to communicate, organize, and act as a liaison with internal teams and customer contacts.
- Excellent time-management skills and ability to manage multiple competing priorities.
- Apparel, footwear, wellness, or PPE experience preferred.
- Ability to travel up to 50% of the time.
- Valid Driver’s License