Regional Sales Manager (Analytical Instruments) - WESTERN US

As a Regional Sales Manager, you will:

• Manage and grow an established sales territory across the western United States and western Canada.
• Develop and execute territory growth strategies to exceed annual revenue targets.
• Lead direct sales activity while supporting channel partner development and performance.
• Build strong relationships with distributors, end users, maintenance professionals, and reliability engineers.
• Conduct customer presentations, product demonstrations, and commercial discussions.
• Collaborate with channel partners on joint sales calls and strategic account development.
• Identify and convert new business opportunities within mining, industrial, transportation, agriculture, municipal, and power generation sectors.
• Drive growth within both existing accounts and targeted new customer segments.
• Maintain an active sales pipeline and accurately forecast opportunities.
• Work closely with senior sales leadership to develop territory expansion plans.
• Travel extensively throughout the region to support customers and channel partners.
• Deliver quarterly and annual sales objectives while maintaining strong customer satisfaction.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

Take ownership of an established $2M territory.Join a market-leading analytical instrumentation business

The ideal Regional Sales Manager will possess:

• Proven quota-carrying sales experience within analytical instrumentation, industrial equipment, technical products, or capital equipment markets.
• Experience managing distributors, resellers, channel partners, or manufacturer representative networks.
• Demonstrated success growing territories and achieving double-digit revenue growth.
• Strong business development and hunting skills with the ability to generate new opportunities.
• Experience selling products or systems with deal values ranging from approximately $50,000 to $350,000.
• Ability to conduct technical sales presentations and product demonstrations.
• Familiarity with industrial maintenance, reliability programmes, condition monitoring, predictive maintenance, or related environments.
• Strong organisational and territory management capabilities.
• Self-motivated, independent, and results-driven approach.
• Excellent communication and relationship-building skills.
• Ability to manage long sales cycles ranging from 9 to 18 months.
• Willingness to travel 40-60% throughout the territory.
• Residence within one hour of a major airport.
• Must be located outside California.

Our client is a well-established manufacturer of analytical instrumentation solutions that help organisations maximise equipment reliability, reduce maintenance costs, and improve operational uptime. Their technologies are used by industrial organisations worldwide to analyse lubricants and fluids critical to the performance of heavy equipment, transportation fleets, power generation assets, and manufacturing operations.
Serving customers across industries such as mining, agriculture, power generation, transportation, municipal services, and industrial manufacturing, the company supports preventative maintenance and reliability programmes that extend equipment life and optimise operating efficiency.
The organisation has established a strong reputation for product innovation, technical expertise, and customer service. With continued investment in growth across North America, they are expanding their commercial leadership team to capitalise on emerging opportunities in mining, data centres, power generation, nuclear energy, and municipal fleet operations.
This is an opportunity to join a collaborative and entrepreneurial sales organisation where individuals are empowered to make an impact, influence strategy, and build long-term customer relationships.

Compensation & Benefits

• Base salary: $100,000 to $140,000
• Quarterly bonus and incentive programme
• Variable compensation tied directly to sales performance
• Opportunity to earn up to 150% of annual incentive plan
• Established book of business worth approximately $2 million in annual sales
• Significant runway for territory expansion and organic growth

Career Opportunity

• Take over a mature territory from a retiring sales professional.
• Join a growing business with strong market demand and expansion initiatives.
• Exposure to emerging industries including data centres, microgeneration, power generation, mining, and municipal transportation.
• High level of autonomy and ownership within the territory.
• Direct influence on regional growth strategy.
• Opportunity to manage a strategic channel partner relationship in Canada.
• Supportive leadership team with strong North American presence.