Regional Sales Representative - Northeast Texas

Regional Sales Representative - Heavy Equipment Industry

Territory: Northeast Texas

About the Role

The Regional Sales Representative (RSR) is responsible for supporting the growth of an established territory by identifying new business opportunities, developing customer relationships, and promoting industry-leading municipal and contractor equipment solutions. This field-based role is an excellent opportunity for an ambitious sales professional looking to build a career in outside sales while gaining exposure to the heavy equipment and vocational truck industries. Working closely with Regional Sales Managers and internal teams, the RSR will help drive territory growth through prospecting, customer engagement, equipment demonstrations, and sales support activities.

What You'll Do

• Prospect and develop new business opportunities while building strong relationships with municipalities, contractors, utilities, industrial customers, and other key accounts throughout the assigned territory.
• Support the growth of existing customer accounts by identifying opportunities, understanding customer needs, and recommending appropriate equipment solutions.
• Conduct customer visits, equipment demonstrations, and product presentations to effectively represent our product lines and support the sales process.
• Prepare quotations, proposals, and follow-up communications while maintaining a healthy pipeline of opportunities within the CRM system.
• Partner with Parts, Service, Rental, and Operations teams to deliver exceptional customer support and ensure a positive customer experience.
• Participate in trade shows, industry events, training programs, and customer engagement activities to strengthen market presence and expand product knowledge.
• Maintain accurate customer records, activity reports, and sales data while supporting achievement of territory sales and profitability objectives.
• Gather market intelligence and identify opportunities to expand market share and drive continued territory growth.

Why You'll Love Working Here

• Competitive Compensation + Uncapped Commission Potential
• Company Vehicle Provided
• Premium Health Insurance Benefits
• 401(k) Employer Matching Program
• Vacation & Paid Personal Days

Position Details

Territory: Northeast Texas

Status: Permanent

Travel: This is a field-based role focused on customer visits throughout the Northeast Texas region, allowing you to build strong relationships and maintain a visible presence in the market. Occasional overnights may be required.

What You Bring

• Customer service, sales, business development, or related experience preferred.
• Interest in developing a long-term career in outside sales.
• Exposure to heavy equipment, construction equipment, agriculture, trucking, industrial equipment, or related industries preferred.
• Demonstrated ability to build relationships and engage customers effectively.
• Strong verbal and written communication skills.
• Self-motivated, organized, and results-oriented.
• Ability to work independently and manage priorities within an assigned territory.
• Proficient computer skills including Microsoft Office and CRM systems.
• Interest in prospecting, networking, and business development skills.
• Coachable, eager to learn, and committed to continuous improvement.
• Ability to travel throughout the assigned territory and maintain a flexible schedule as required.

Additional Requirements:

• Valid Drivers License with a clean driving record.
• Ability and willingness to obtain a Commercial Drivers License (CDL).
• Must be able to pass a pre-employment background check in accordance with applicable laws.

Work Environment

• Primarily customer premises - shop, office, yard environments

Who We Are

Joe Johnson Equipment (JJE) is a leading distributor of public works equipment across Canada and the U.S. We support municipalities and contractors with equipment such as vacuum trucks, refuse and recycling vehicles, street sweepers, and sewer inspection systems.

We are a proud subsidiary of Federal Signal Corporation.

Our Core Values: Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation, and Ambition

Apply Today

If you are looking for a new opportunity, then we at Joe Johnson Equipment, operating as Kinloch Equipment & Supply, welcome your application and are committed to employment equity and encourage applications from all qualified candidates, however only those who are being considered for the position will be contacted.

Accommodation is available upon request throughout the recruitment process in accordance with applicable laws.