As the Director of Marketing, you will be the driving force behind our store's marketing and sales strategies, focusing on growing our local market presence, engaging the community, and enhancing customer experience. Your creativity, strategic planning, and passion for brand development will be crucial in making Chick-fil-A a community cornerstone. This position oversees the marketing efforts of the Chick-fil-A at Smith Crossroads location, so the ideal candidate would have a working knowledge of our local county and community and preferably a resident.This position requires an on-site presence 90% of the time.
Key Responsibilities:
- Brand Promotion: Develop, implement, and monitor marketing strategies that promote Chick-fil-A at Smith Crossroads Chick-fil-Ato increase brand awareness and sales. This includes leveraging social media platforms, local advertising, and email marketing campaigns.
- Community Engagement: Cultivate strong relationships with the local community, including schools, businesses, and other organizations, to create partnership opportunities and sponsor events that align with our brand values.
- Event Management: Plan and execute in-store and off-site events that enhance customer engagement and loyalty, from concept to completion. This may involve coordinating with vendors, managing budgets, and ensuring all events align with Chick-fil-A's brand standards and values.
- Customer Experience: Work closely with the restaurant team to develop initiatives that improve customer satisfaction and promote a positive dining experience. This includes gathering and analyzing customer feedback to identify opportunities for improvement.
- Sales Analysis: Monitor and analyze sales data to identify trends, measure the effectiveness of marketing strategies, and adjust plans accordingly to maximize return on investment.
- Team Collaboration: Collaborate with the restaurant's leadership team to align marketing strategies with overall business goals. Provide marketing support and training to team members to ensure brand consistency.
- Innovation: Stay informed about market trends, competitor activities, and the latest marketing techniques, adapting strategies as necessary to keep Chick-fil-A at Smith Crossroads at the forefront of the fast-food industry.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field preferred.
- Preferred: 2+ years of marketing experience, preferably in the restaurant or retail industry.
- Be a member of the Caldwell County/Lenoir community. This is a grass roots effort.
- Strong understanding of digital marketing platforms and strategies.
- Excellent verbal and written communication skills.
- Ability to organize, prioritize, and manage multiple projects with attention to detail.
- Creative thinker with a passion for brand building and community involvement.
- Proficient in Microsoft Office and social media platforms.
- Willingness to work a flexible schedule, including evenings and weekends, as required by events and initiatives.
Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.
Benefits:
- Flexible schedule
- Paid time off
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) matching
- 401(k)
- Employee discount
Job Type: fulltime/Parttime
Schedule:
- 8 hour shift
Education: Associate's/Bachelor's degree Preferred
Work location: On-site
Work schedule
- 8 hour shift
- Monday to Friday
- Weekend availability
Supplemental pay
- Commission pay
Benefits
- Health insurance
- Flexible schedule
- Paid time off
- Dental insurance
- Vision insurance
- 401(k)
- 401(k) matching
- Disability insurance
- Life insurance
- Employee discount
- Paid training