Retail Media Analyst to manage and optimize paid search and media campaigns across key retail and delivery platforms. Will serve as a day-to-day operator within Pacvue, owning campaign execution and performance reporting while collaborating closely with our internal eCommerce and marketing team.
Key Responsibilities
• Build, launch, and optimize sponsored search, display, and media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other retail media networks
• Manage campaign activity end-to-end within Pacvue, including bid management, budget pacing, keyword strategy, and targeting adjustments
• Monitor daily performance metrics (ROAS, ACOS/TACOS, CPM, CPC, conversion rate*** share of voice) and proactively flag anomalies or opportunities
• Develop and maintain performance dashboards and reporting cadences for internal stakeholders
• Conduct keyword research, competitor analysis, and search term mining to continuously expand and refine targeting
• Make data-driven recommendations on budget allocation across platforms and campaign types
• Coordinate with internal brand and creative teams to align ad content with campaign objectives
• Maintain organized campaign structures, naming conventions, and documentation standards
Required Qualifications
• 2–4+ years of hands-on retail media or paid search experience with direct campaign management responsibility
• Proficiency in Pacvue (required — candidates without Pacvue experience will not be considered)
• Active campaign experience on two or more of the following: Amazon Ads, Walmart Connect, DoorDash Ads, Instacart Ads, Kroger Precision Marketing, or similar retail media networks
• Strong analytical skills with the ability to translate data into clear, actionable insights
• Ability to work independently with minimal oversight; strong communication on status and blockers
Preferred Qualifications
• Experience with Client, beverage, or FMCG brands
• Familiarity with third-party analytics or BI tools (PowerBI, Tableau, Helium 10, etc.)
• Amazon Ads or other retail media platform certifications
• Experience with DSP for programmatic retail media buys
What Success Looks Like
• Campaigns are consistently launched on time with clean structure and naming conventions
• Weekly performance reports are delivered proactively with clear insights and recommendations
• ROAS and ACOS targets are met or exceeded across active campaigns
• Budget pacing is accurate with no significant over- or under-spend
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