Roark Sr. Graphic Designer

Who We Are:
Roark is a premium Adventure Lifestyle brand. Working within the Outdoor, Surf, and Lifestyle channels and offering product that performs without jeopardizing style. Always inspired by the journey. Roark has a collaborative and fast-paced environment where operational excellence directly supports brand growth and customer success.

About The Role:

We're looking for a Senior Graphic Designer with a progressive, concept-driven design background to help shape how the brand shows up across the digital landscape. This role sits at the intersection of storytelling, typography, photography, and execution-bringing ideas to life from concept to final deliverable. A digital first mentality is essential. This role demands a cultural connection to the outdoors, specifically surfing, trail running, climbing or snow sports.

You'll apply visual concepts and design systems across digital and social, working closely with creative leadership, marketing, product, and content teams. From planning and photoshoots to refining typography and layouts, you'll help ensure Roark's visual language stays consistent, authentic, progressive and commercial.

Responsibilities include but are not limited to:

• Design digital-first creative across social media paid advertising, email campaigns, landing pages, e-commerce assets, and social media
• Collaborate with the Art Director to develop seasonal campaign and hero franchise product concepts and execute them with precision and brand consistency
• Translate brand strategy and creative briefs into compelling, on-brand visual work
• Partner with the marketing and merchandising teams to support product launches, promotions, and storytelling moments
• Maintain and evolve Roark's visual identity across all digital touchpoints
• Create motion graphics and animated assets for social and paid channels
• Manage multiple projects simultaneously, hitting deadlines without compromising quality
• Re-coloring and sizing of photography both product and lifestyle following the specs of different platforms
• Organization of final assets for distribution to brand partners
• Organization of all photo and video assets
• Stay current on design trends, digital platform specs, and emerging creative formats
• Contribute ideas in creative reviews and bring a strong point of view to the table

• 5+ years of graphic design experience, with a strong focus on digital
• Bachelor Degree in related field preferred
• An outstanding portfolio showcasing digital design work - social content, campaigns, web, email, and/or ads
• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
• Ability to produce photoshoots following a brief and company goals
• Ability to shoot both product and lifestyle photos a plus
• Experience with motion design and animation (After Effects a plus)
• Ability to work at a rapid pace delivering 5+ emails, ad sets and site updates weekly
• Solid understanding of digital platform specs and best practices (Meta, TikTok, YouTube, email, etc.)
• Ability to work within a brand system while still bringing fresh, creative thinking
• Strong communication skills and a collaborative spirit - you give and receive feedback well
• Highly organized, self-directed, and comfortable managing a high volume of work
• A genuine passion for the outdoors, travel, surf, or adventure culture - you understand the Roark customer because you are one (or at least aspire to be)

• Complimentary chef prepared breakfast and lunch provided Monday - Thursday
• Generous product gift program and all brand discounts
• Company bonus program
• 5 year and 10 year Milestone Anniversary travel gifts
• Medical, Dental, Vision insurance in accordance with plan guidelines
• Company paid life insurance in accordance with plan guidelines
• 401k with employer match in accordance with plan guidelines
• 15 Days of PTO accrued annually, plus one additional day of PTO every year on your anniversary, and 3 Floating Holidays per year
• Paid beach and giveback days, bi-annual team building events and other in-person celebrations
• Work with talented and great people who share a love of Roark
• Dog friendly office